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23: The one about the customer life cycle
Manage episode 451808142 series 3581985
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Today we're banging on about the whole customer journey thing - you know, from that first "hey girl!" to keeping them coming back for more. We dive into all the bits and pieces that make up solid customer relationships (including our own stuff-ups along the way). There's a heap of chat about automation (because who has time to manually send every damn email?), and we share some real talk about keeping both customers and team members happy without losing your mind. Em gets passionate about her color-coded systems, Rah drops some truth bombs about client communication, and Chris confesses to a particularly cringe-worthy early business moment involving a customer database and a bottle of wine. Fair warning: this episode may cause an urgent need to review your customer touchpoints.
Number of fucks given in this episode: 7
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