Helping Women in Midlife Reinvent Their Brand - An Interview With Sandra Sigman

EXTRAORDINARY Women - Your Next Chapter

In midlife, women often want to rebrand as a way to refresh and embrace new chapters. Whether it's switching up careers, pursuing passions, or just shaking off old labels, rebranding offers a chance to be true to yourself and rewrite the rules. It's about stepping into a new identity that feels authentic and inspiring, showing the world the best version of you, right now. In some cases, it is about rediscovering who you are after relational trauma.

In this episode, you will meet Sandra Sigman. With a childhood immersed in flowers and professional experience in France, she founded Les Fleurs in 1989, now a thriving fleuriste of 30 years. Sandra designs with flowers, tends her garden, and leads captivating antiquing tours in France. Her work has been featured in The New York Times and Flower Magazine, and she's appeared on shows like New England Living TV and WBZTV's The Morning Mix.

Sandra also uses her experience in business to help women through her charity Uncommon Threads which helps women who have been abused or battered get back into the workforce. Effectively rebranding themselves and embracing their next chapter of freedom from abuse.
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