))
Customer Data Management: How to Gather Customer Data Correctly
Manage episode 403139943 series 3107910
Innehåll tillhandahållet av Exponea. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Exponea eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Episode's Topic: Customer Data Management
Episode's Description: The key to company success now lies in the ability to manage streams of customer data. Learn how to manage and gather customer data correctly from day one.
This audio insight will outline how to create a system of customer data management from scratch, including:
- What most companies are doing wrong when it comes to gathering data;
- Why companies still gather data this way;
- What these companies need to do/have to gather data correctly in the future.
Table of Contents:
- Setting the Scene
- Customer Data Management and How it Affects Us
- Collect the Right Type of Data
- Choose the Right Tool for the Job
- CRMs vs DMPs vs CDPs
- Conclusion
Original Article: https://exponea.com/blog/customer-data-management/
How to Retain 89% of Your Customers (E-Book): https://exponea.com/e-books/growth-through-loyalty/
15 episoder
Dela
