Artwork

Innehåll tillhandahållet av Everybody Brands with Brian Sooy, The Everybody Brands podcast helps business leaders grow brands, Organizations with heart, Soul that inspire people to listen, and Take action.. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Everybody Brands with Brian Sooy, The Everybody Brands podcast helps business leaders grow brands, Organizations with heart, Soul that inspire people to listen, and Take action. eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !

Brand Flip: A Conversation with Marty Neumeier and Brian Sooy

37:58
 
Dela
 

Manage episode 199236653 series 2087508
Innehåll tillhandahållet av Everybody Brands with Brian Sooy, The Everybody Brands podcast helps business leaders grow brands, Organizations with heart, Soul that inspire people to listen, and Take action.. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Everybody Brands with Brian Sooy, The Everybody Brands podcast helps business leaders grow brands, Organizations with heart, Soul that inspire people to listen, and Take action. eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Brian Sooy and Marty Neumeier discuss “The Brand Flip,” a whiteboard overview of how customers now run companies, how you can profit from it and create more loyalty with your customers. Download the complete transcript at http://bit.ly/2tDarOo "The Brand Gap." "Zag." "The Designful Company." With each new book, Marty Neumeier re-defines the role of brand and its influence on your customers. The Brand Flip defines how your customers influence (and own) your brand. As often as brand managers and communications like to think a brand is all about an organization (it's not), Marty's insights and experience prove we have a long way to go in truly understanding the discipline of brand management.
  continue reading

19 episoder

Artwork
iconDela
 
Manage episode 199236653 series 2087508
Innehåll tillhandahållet av Everybody Brands with Brian Sooy, The Everybody Brands podcast helps business leaders grow brands, Organizations with heart, Soul that inspire people to listen, and Take action.. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Everybody Brands with Brian Sooy, The Everybody Brands podcast helps business leaders grow brands, Organizations with heart, Soul that inspire people to listen, and Take action. eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Brian Sooy and Marty Neumeier discuss “The Brand Flip,” a whiteboard overview of how customers now run companies, how you can profit from it and create more loyalty with your customers. Download the complete transcript at http://bit.ly/2tDarOo "The Brand Gap." "Zag." "The Designful Company." With each new book, Marty Neumeier re-defines the role of brand and its influence on your customers. The Brand Flip defines how your customers influence (and own) your brand. As often as brand managers and communications like to think a brand is all about an organization (it's not), Marty's insights and experience prove we have a long way to go in truly understanding the discipline of brand management.
  continue reading

19 episoder

Alla avsnitt

×
 
Loading …

Välkommen till Player FM

Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.

 

Snabbguide