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Innehåll tillhandahållet av Event Industry News. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Event Industry News eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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The importance of Event Strategy

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Manage episode 441996864 series 2361402
Innehåll tillhandahållet av Event Industry News. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Event Industry News eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Multi-award-winning creative agency Sledge can boast an impressive catalogue of clients, Sage, Aruba and O2 contemporary among them. Managing director Sarah Yates has been with the company for more than 12 and a half years, so she knows a thing or two about live experiences.

In this episode, after detailing her career trajectory and giving some concise Sledge history, Sarah talks about event planning, looks between the lines of corporate speak, and highlights the value of talking to attendees.

Prompted by host James Dickson, the conversation goes on to inspiration and education at shows before digging into ‘digital’, budgets, creative thinking, sustainability, and how unique events can be, realistically.

To keep up to date with all the news, subscribe for free here.

If you would like to take part in a podcast, then please complete our submission form.

  continue reading

341 episoder

Artwork
iconDela
 
Manage episode 441996864 series 2361402
Innehåll tillhandahållet av Event Industry News. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Event Industry News eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Multi-award-winning creative agency Sledge can boast an impressive catalogue of clients, Sage, Aruba and O2 contemporary among them. Managing director Sarah Yates has been with the company for more than 12 and a half years, so she knows a thing or two about live experiences.

In this episode, after detailing her career trajectory and giving some concise Sledge history, Sarah talks about event planning, looks between the lines of corporate speak, and highlights the value of talking to attendees.

Prompted by host James Dickson, the conversation goes on to inspiration and education at shows before digging into ‘digital’, budgets, creative thinking, sustainability, and how unique events can be, realistically.

To keep up to date with all the news, subscribe for free here.

If you would like to take part in a podcast, then please complete our submission form.

  continue reading

341 episoder

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