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Virtual Reality, Augmented Reality, and The Metaverse with Louis Rosenberg
Manage episode 355153762 series 3388177
Innehåll tillhandahållet av Mikhail Myzgin. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Mikhail Myzgin eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode, Mikhail and Louis talk about ethical problems presented by the new technology used in marketing -- virtual reality, augmented reality, and the metaverse. In some way this is a bigger question of relationships between marketing and any new technology. If there are no rules on how new technology can be used in marketing, you know that some companies will use it in a predatory way. In many cases, such use of technology is very profitable. And other companies have no choice but to do something similar, or they will be out of business. This also applies to marketers on the individual level. If an unethical practice is widely spread and accepted in our profession, it makes it extremely hard for an ethical marketer to avoid doing it, which creates an internal psychological conflict.
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