EP001: Caleb Ulffers | Co-Founder | Haven Athletic

Equation of Excellence

Sponsor
Show is sponsored by Fermat Commerce. Helping you transform clicks into conversions using customized shopping experiences.

Guest
Caleb Ulferrs, Co-Founder & CEO of Haven Atheltic.

Summary
The conversation covers topics such as naming the company, finding co-founders, balancing life and work, creating a personal routine, Black Friday success, partnership with CrossFit, influencer marketing, expanding the TAM, and an unusual skill or hobby. In this conversation, Caleb Ulffers discusses his love for music, his thoughts on being stranded on a desert island, his beliefs about the future, and his favorite CrossFit workout. He also shares information about Haven and how to get involved.

Takeaways
Finding the right co-founders can make the entrepreneurial journey easier and more successful.
Creating a balanced life and personal routine can lead to improved mental and physical well-being.
Black Friday can be a significant revenue driver for businesses, especially in the gifting vertical.
Partnerships with influential organizations like CrossFit can provide valuable exposure and credibility.
Influencer marketing can be a powerful tool for brand promotion and growth.
Expanding the total addressable market (TAM) requires product variants and potentially entering new product categories.
Having a conversation with historical figures like Steve Jobs can provide insights into their mindset and approach to success.
Unusual skills or hobbies can add depth and uniqueness to an individual's personality and interests. Caleb Ulffers enjoys all forms of music and finds them interesting.
When asked about being stranded on a desert island, Caleb ponders the idea of preserving his life and suggests bringing something that allows for a spectacular exit.
Caleb is curious about the future and believes that human ingenuity will solve the problems we face.
Caleb's favorite CrossFit workout is Fran because he enjoys quick and intense workouts.

Chapters
00:00 Naming the Company
01:42 Finding Co-founders
04:14 Balancing Life and Work
05:07 Creating a Personal Routine
08:53 Pursuing a Balanced Life
11:57 Black Friday Success
17:47 Partnership with CrossFit
22:16 Influencer Marketing
27:15 Expanding the TAM
29:18 Conversation with Steve Jobs
31:58 Unusual Skill or Hobby
32:47 Exploring Music and Personal Preferences
33:15 Stranded on a Desert Island
34:12 Time Travel and the Future
35:40 Favorite CrossFit WOD
36:31 Wrap-up and How to Get Involved with Haven