314 - Kathryn Shah, Spring & Mulberry: Making The World A Sweeter And Healthier Place Entreprenista podcast

Innehåll tillhandahållet av Entreprenista Media. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Entreprenista Media eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Entreprenista »
314 - Kathryn Shah, Spring & Mulberry: Making the World a Sweeter and Healthier Place

2d ago 40:03

Dela

MP3•Episod hem

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on November 11, 2024 11:12 (2d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

“I don't know that we've cracked the right mix yet, but gifting has gone a long way, and I think the more you gift, the more people see your product, and the more you can collaborate on content, the more views you'll see on your content. And ultimately, what you're wanting is just this feeling that you're everywhere.”

Kathryn Shah is the co-founder of Spring & Mulberry, a chocolate company known for its date-sweetened health-conscious chocolate bars. The brand was inspired by Kathryn’s personal health journey and her desire to transform America's relationship with sugar. With over 20 years of experience in brand strategy and marketing, Kathryn has grown Spring & Mulberry and secured distribution in retailers, including Whole Foods. The company offers a range of unique flavors, combining delicious ingredients with nutrition, and has gained recognition for its commitment to using high quality whole foods. Tune in and hear all about how Kathryn’s cancer diagnosis inspired Spring & Mulberry’s creation, her product development process, and the importance of finding the right co-founder.

We talked about:

The product development process (05:09)
Finding the right co-founder (10;05)
Choosing the right marketing team (15:13)
Figuring out a strategy for gifting (19:39)
Getting Spring & Mulberry into Whole Foods (23:58}

Connect with Kathryn Shah:

Are you ready to make meaningful business connections that lead to real business results?

Join our Entreprenista League community of women founders at https://refer.entreprenista.com/joinus! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!

Curious about joining the Entreprenista League? Sign up here for a free info session.

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

313 episoder

#Entrepreneur #Business #Entreprenista Media #Careers #Marketing