Marketing & Monetization: Cliff Tooher on Growing a YouTube Channel & Blog

Entrepreneur Success Unleashed | Cut The Tie

Never Been Promoted Podcast with Thomas Helfrich

Cliff Tooher shares his journey from working in call centers to becoming a content creator and podcaster. With years of experience in the industry, Cliff has built multiple platforms, including a blog, YouTube channel, and podcast, where he shares candid conversations and insights on life, work, and personal growth.

About Cliff Tooher:

Cliff Tooher is the host of Candid Conversations and Tales from the Cube, a podcast that dives deep into the reality of working in call centers. With over 20 years of experience in the industry, Cliff has taken his expertise in communication and turned it into a growing content brand. His goal is to provide honest, unfiltered discussions on leadership, workplace culture, and the challenges professionals face daily.

In this episode, Thomas and Cliff discuss:

• Why Call Centers Are a Goldmine for Content

Cliff explains how years of working in call centers gave him endless material for blog posts, podcasts, and interviews, creating a niche that resonates with many professionals.

• The Struggles of Growing a Content Business

From learning the ropes of YouTube and podcasting to finding the right monetization strategy, Cliff shares his challenges and what he’s doing to scale his brand.

• How to Stay Motivated in a Competitive Industry

Content creation is a long game, and Cliff discusses how he keeps pushing forward despite obstacles and slow growth periods.

Key Takeaways:

• Consistency is Key in Content Creation

Cliff emphasizes that showing up regularly—whether in blogging, podcasting, or YouTube—is what separates success from failure.

• Monetization Takes Strategy and Patience

He shares how he’s exploring different revenue streams, from sponsorships to paid collaborations, and why smart advertising is crucial.

• Your Niche is Your Strength

By focusing on call center life, leadership, and candid conversations, Cliff has carved out a unique space in content creation.

“If you’re going to create content, pick something you live and breathe—because you’ll never run out of things to say.” — Cliff Tooher

CONNECT WITH CLIFF TOOHER:

Website: https://www.candidconversations.com/
YouTube: https://www.youtube.com/@candidconversations
Instagram: @candidconversations

CONNECT WITH THOMAS HELFRICH:
X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted
Facebook: https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [e-mail]
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Kapitel

1. Marketing & Monetization: Cliff Tooher on Growing a YouTube Channel & Blog (00:00:00)

2. Podcast Introduction and Host Background (00:00:56)

3. Meet Cliff Tooher: Content Creator (00:03:26)

4. The Three Content Channels Strategy (00:10:48)

5. Monetization Challenges and Solutions (00:17:41)

6. The Future: Going Work-Optional (00:22:48)

7. Call Center Industry Insights (00:32:08)

8. Collaboration Opportunities and Closing (00:48:12)