Luxury Goods: Crafting a Premium Champagne Brand with Karolyn Denson Landrieux

Entrepreneur Success Unleashed | Cut The Tie

Never Been Promoted Podcast with Thomas Helfrich

Karolyn Denson Landrieux shares her journey from aviation to authorship and entrepreneurship. As a children’s book author and co-founder of Rugby Champagne, she discusses the art of storytelling, building a brand in the luxury champagne industry, and bringing high-quality, small-batch champagne to the U.S. market.

About Karolyn Denson Landrieux:

Karolyn Denson Landrieux is a former Delta flight attendant turned author, publisher, and entrepreneur. With a deep passion for storytelling, she founded a publishing company specializing in children’s books while also co-founding Rugby Champagne, a brand dedicated to introducing Americans to the rich tradition of small-batch, craft champagne from France.

In this episode, Thomas and Karolyn discuss:

• Transitioning from Aviation to Entrepreneurship

Karolyn shares how her career shift during the pandemic led her to publishing and the luxury champagne industry.

• Bringing Small-Batch Champagne to the U.S.

She explains the challenges and rewards of importing craft champagne, navigating regulations, and educating consumers on what makes true champagne unique.

• Building a Brand That Tells a Story

Karolyn discusses the importance of branding, storytelling, and authenticity in creating a product that stands out in a crowded market.

Key Takeaways:

• Champagne is More Than Just a Drink—It’s an Experience

Karolyn emphasizes that great champagne isn’t just about luxury—it’s about heritage, craftsmanship, and a unique taste experience.

• Branding is About Creating Desire, Not Just Selling a Product

The success of Rugby Champagne lies in making it feel exclusive, special, and tied to a compelling narrative.

• Entrepreneurship Requires Adaptability and Vision

Whether in publishing or wine importing, Karolyn highlights how success comes from being flexible, strategic, and relentless in execution.

“Most Americans only know 10% of the champagnes available. Our mission is to bring them the other 90%—the small-batch, craft champagnes that tell a story.” — Karolyn Denson Landrieux

CONNECT WITH KAROLYN DENSON LANDRIEUX:

Website: https://rugbychampagne.wine/
Instagram: @rugbychampagne
LinkedIn: https://www.linkedin.com/in/karolyn-denson-landrieux-25b38465/

CONNECT WITH THOMAS:
X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted
Facebook: https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [e-mail]
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Kapitel

1. Introduction to Never Been Promoted (00:00:00)

2. Meet Carolyn Denson Landro (00:01:00)

3. Transitioning from Flight Attendant to Entrepreneur (00:03:00)

4. Understanding Craft Champagne (00:08:00)

5. Differences Between Craft and Commercial Champagne (00:15:00)

6. The Regulation and Journey of Importing Champagne (00:25:00)

7. Building a Champagne Brand and Marketing Strategies (00:35:00)

8. Investment Opportunities in the Champagne Business (00:48:00)

9. Future Plans and the Champagne Launch Party (00:59:00)