Luxury Goods: Crafting a Premium Champagne Brand with Karolyn Denson Landrieux
Manage episode 470184630 series 3501528
Never Been Promoted Podcast with Thomas Helfrich
Karolyn Denson Landrieux shares her journey from aviation to authorship and entrepreneurship. As a children’s book author and co-founder of Rugby Champagne, she discusses the art of storytelling, building a brand in the luxury champagne industry, and bringing high-quality, small-batch champagne to the U.S. market.
About Karolyn Denson Landrieux:
Karolyn Denson Landrieux is a former Delta flight attendant turned author, publisher, and entrepreneur. With a deep passion for storytelling, she founded a publishing company specializing in children’s books while also co-founding Rugby Champagne, a brand dedicated to introducing Americans to the rich tradition of small-batch, craft champagne from France.
In this episode, Thomas and Karolyn discuss:
- Transitioning from Aviation to Entrepreneurship
Karolyn shares how her career shift during the pandemic led her to publishing and the luxury champagne industry.
- Bringing Small-Batch Champagne to the U.S.
She explains the challenges and rewards of importing craft champagne, navigating regulations, and educating consumers on what makes true champagne unique.
- Building a Brand That Tells a Story
Karolyn discusses the importance of branding, storytelling, and authenticity in creating a product that stands out in a crowded market.
Key Takeaways:
- Champagne is More Than Just a Drink—It’s an Experience
Karolyn emphasizes that great champagne isn’t just about luxury—it’s about heritage, craftsmanship, and a unique taste experience.
- Branding is About Creating Desire, Not Just Selling a Product
The success of Rugby Champagne lies in making it feel exclusive, special, and tied to a compelling narrative.
- Entrepreneurship Requires Adaptability and Vision
Whether in publishing or wine importing, Karolyn highlights how success comes from being flexible, strategic, and relentless in execution.
“Most Americans only know 10% of the champagnes available. Our mission is to bring them the other 90%—the small-batch, craft champagnes that tell a story.” — Karolyn Denson Landrieux
CONNECT WITH KAROLYN DENSON LANDRIEUX:
Website: https://rugbychampagne.wine/
Instagram: @rugbychampagne
LinkedIn: https://www.linkedin.com/in/karolyn-denson-landrieux-25b38465/
CONNECT WITH THOMAS:
X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted
Facebook: https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: t@instantlyrelevant.com
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Kapitel
1. Introduction to Never Been Promoted (00:00:00)
2. Meet Carolyn Denson Landro (00:01:00)
3. Transitioning from Flight Attendant to Entrepreneur (00:03:00)
4. Understanding Craft Champagne (00:08:00)
5. Differences Between Craft and Commercial Champagne (00:15:00)
6. The Regulation and Journey of Importing Champagne (00:25:00)
7. Building a Champagne Brand and Marketing Strategies (00:35:00)
8. Investment Opportunities in the Champagne Business (00:48:00)
9. Future Plans and the Champagne Launch Party (00:59:00)
231 episoder