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Innehåll tillhandahållet av Cal Wilder. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Cal Wilder eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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#31 - Lean Marketing for More Customers at Lower Cost

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Manage episode 456006516 series 3479072
Innehåll tillhandahållet av Cal Wilder. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Cal Wilder eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Would you like to learn how to get more customers at a lower cost of customer acquisition than your current marketing is producing? In this episode Sarah Noel Block presents her approach to lean marketing that can be done in just 4 hours per week.

More specifically, this episode includes:

  • 01:48 What is “Lean Marketing”
  • 02:19 Narrowing your focus to attract more, better-qualified leads
  • 05:56 Clearly defining your Signature Offer
  • 07:00 Selecting One Marketing Channel to be efficient
  • 08:25 Utilizing a Gateway Offer to start new customer relationships
  • 11:10 Core Content to nurture prospective customers
  • 14:29 How Sarah uses AI to create all her content in 4 hours per week
  • 23:59 Passive lead magnets and active lead generators
  • 25:42 Sarah’s Tiny Marketing Club resources

Reach Sarah Noel Block at https://sarahnoelblock.com/club

Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

Thanks for listening!
Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/

  continue reading

Kapitel

1. #31 - Lean Marketing for More Customers at Lower Cost (00:00:00)

2. What is “Lean Marketing” (00:01:48)

3. Narrowing your focus to attract more, better-qualified leads (00:02:19)

4. Clearly defining your Signature Offer (00:05:56)

5. Selecting One Marketing Channel to be efficient (00:07:00)

6. Utilizing a Gateway Offer to start new customer relationships (00:08:25)

7. Core Content to nurture prospective customers (00:11:41)

8. How Sarah uses AI to create all her content in 4 hours per week (00:15:00)

9. Passive Lead Magnets and active Lead Generators (00:24:30)

10. Sarah’s Tiny Marketing Club resources (00:26:13)

31 episoder

Artwork
iconDela
 
Manage episode 456006516 series 3479072
Innehåll tillhandahållet av Cal Wilder. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Cal Wilder eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Would you like to learn how to get more customers at a lower cost of customer acquisition than your current marketing is producing? In this episode Sarah Noel Block presents her approach to lean marketing that can be done in just 4 hours per week.

More specifically, this episode includes:

  • 01:48 What is “Lean Marketing”
  • 02:19 Narrowing your focus to attract more, better-qualified leads
  • 05:56 Clearly defining your Signature Offer
  • 07:00 Selecting One Marketing Channel to be efficient
  • 08:25 Utilizing a Gateway Offer to start new customer relationships
  • 11:10 Core Content to nurture prospective customers
  • 14:29 How Sarah uses AI to create all her content in 4 hours per week
  • 23:59 Passive lead magnets and active lead generators
  • 25:42 Sarah’s Tiny Marketing Club resources

Reach Sarah Noel Block at https://sarahnoelblock.com/club

Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

Thanks for listening!
Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/

  continue reading

Kapitel

1. #31 - Lean Marketing for More Customers at Lower Cost (00:00:00)

2. What is “Lean Marketing” (00:01:48)

3. Narrowing your focus to attract more, better-qualified leads (00:02:19)

4. Clearly defining your Signature Offer (00:05:56)

5. Selecting One Marketing Channel to be efficient (00:07:00)

6. Utilizing a Gateway Offer to start new customer relationships (00:08:25)

7. Core Content to nurture prospective customers (00:11:41)

8. How Sarah uses AI to create all her content in 4 hours per week (00:15:00)

9. Passive Lead Magnets and active Lead Generators (00:24:30)

10. Sarah’s Tiny Marketing Club resources (00:26:13)

31 episoder

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