The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Innehåll tillhandahållet av Jessica Delahunt and Sender Score Powered By Validity. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jessica Delahunt and Sender Score Powered By Validity eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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How Our Big Campaign Ended Up in the Spam Folder
MP3•Episod hem
Manage episode 353072960 series 3426218
Innehåll tillhandahållet av Jessica Delahunt and Sender Score Powered By Validity. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jessica Delahunt and Sender Score Powered By Validity eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Episode Summary:
The spam folder is a wild place full of mail order brides, poorly written poetry, fake lottery winnings...and expertly crafted email campaigns?
The spam folder is a wild place full of mail order brides, poorly written poetry, fake lottery winnings...and expertly crafted email campaigns?
Unfortunately, we’re not kidding. Try as we might avoid the spam folder, there comes a time when every email marketer—deliverability experts included—discovers one of their campaigns was banished to the land of chain letters and money scams.
In this episode of Email After Hours, Kate Adams, Senior Vice President of Marketing at Validity, and Jason Crichton, Director of Customer Success, join hosts Guy Hanson and Danielle Gallant to discuss how one of Validity’s high-profile campaigns landed in the spam folder—and what senders can do to avoid the same fate.
Tune in as we reveal why growing your audience organically (and slowly) is vital to the success of your email program. Plus, you may even hear a “hot take” or two!
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
36 episoder
MP3•Episod hem
Manage episode 353072960 series 3426218
Innehåll tillhandahållet av Jessica Delahunt and Sender Score Powered By Validity. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jessica Delahunt and Sender Score Powered By Validity eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Episode Summary:
The spam folder is a wild place full of mail order brides, poorly written poetry, fake lottery winnings...and expertly crafted email campaigns?
The spam folder is a wild place full of mail order brides, poorly written poetry, fake lottery winnings...and expertly crafted email campaigns?
Unfortunately, we’re not kidding. Try as we might avoid the spam folder, there comes a time when every email marketer—deliverability experts included—discovers one of their campaigns was banished to the land of chain letters and money scams.
In this episode of Email After Hours, Kate Adams, Senior Vice President of Marketing at Validity, and Jason Crichton, Director of Customer Success, join hosts Guy Hanson and Danielle Gallant to discuss how one of Validity’s high-profile campaigns landed in the spam folder—and what senders can do to avoid the same fate.
Tune in as we reveal why growing your audience organically (and slowly) is vital to the success of your email program. Plus, you may even hear a “hot take” or two!
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
36 episoder
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