It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Innehåll tillhandahållet av Elevate With Jack Delosa. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Elevate With Jack Delosa eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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How Did Brands like Apple and Nike Reach Iconic Status? Ft. Kieran Flanagan
MP3•Episod hem
Manage episode 228685709 series 130509
Innehåll tillhandahållet av Elevate With Jack Delosa. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Elevate With Jack Delosa eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Branding is one of the most fundamentally misunderstood areas of business. It underpins every single function in your company and really underwrites how much traction your business will generate. In fact, your branding is often the reason your consumers will choose you over a competitor. However, so many business owners continue to get it wrong. They get caught up in the superficial, ‘iceberg’ elements of branding - the logo, the business cards, the colours - but fail to truly define what they actually stand for as a company. In this episode of The Jack Delosa Podcast, I’m joined by branding expert Keiran Flanangan to talk about businesses can build truly iconic brands.
…
continue reading
172 episoder
MP3•Episod hem
Manage episode 228685709 series 130509
Innehåll tillhandahållet av Elevate With Jack Delosa. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Elevate With Jack Delosa eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Branding is one of the most fundamentally misunderstood areas of business. It underpins every single function in your company and really underwrites how much traction your business will generate. In fact, your branding is often the reason your consumers will choose you over a competitor. However, so many business owners continue to get it wrong. They get caught up in the superficial, ‘iceberg’ elements of branding - the logo, the business cards, the colours - but fail to truly define what they actually stand for as a company. In this episode of The Jack Delosa Podcast, I’m joined by branding expert Keiran Flanangan to talk about businesses can build truly iconic brands.
…
continue reading
172 episoder
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