Episode 04 - Community as Currency: Building Genuine B2B Growth with Jeanine Suah

EIR Live

Episode Description

In this episode of Entrepreneur in Residence, hosts Ilya Tabakh and Terrance Orr talk with Jeanine Suah, an influential community builder and entrepreneur. Jeanine shares her unique path from community-driven roles in large corporations to pioneering initiatives in the B2B space with a focus on authentic growth and impact. Her insights cover everything from building sustainable communities in business to the essential role of vulnerability in leadership. Listen in as she discusses the strategy behind community as currency, reflects on the evolving landscape for entrepreneurs in residence (XIR), and gives practical advice for founders aspiring to create meaningful, lasting impact through community.

Key Points from This Episode:

[00:00:00] Opening thoughts on rethinking B2B growth through authentic relationships.

[00:00:59] Ilya introduces EIR Live and its focus on entrepreneurial journeys.

[00:02:05] Jeanine’s background in community-led growth and her transition to a founder role.

[00:04:08] Jeanine’s first exposure to tech and community at Station House coworking space.

[00:07:05] The impact of grassroots initiatives like "1 Million Cups" in community building.

[00:08:17] Jeanine’s entrepreneurial path from the Doyenne Company to launching Think Global.

[00:09:00] Navigating the challenges of COVID-19 and its effects on physical community spaces.

[00:10:18] The motivation behind founding Find and addressing founder funding challenges.

[00:13:00] Transition to XIR roles and insights into building communities for brands like Brex.

[00:18:10] Building a brand presence and the value of digital visibility in community building.

[00:21:20] Defining the XIR role and explaining it to non-tech stakeholders.

[00:24:00] How content creation supports community and business growth.

[00:27:08] Importance of clarity in B2B communication and simplifying complex ideas.

[00:32:15] Jeanine reflects on the power of vulnerability in her personal and professional life.

[00:38:25] Embracing challenges as essential for growth in entrepreneurship.

[00:40:40] Three steps to building a community-led business: purpose, product, and authenticity.

[00:44:05] Case studies of successful community-focused companies, including Beehive.

[00:51:15] Jeanine's new LinkedIn show "About Community" and goals for community content.

[00:55:35] How LinkedIn's content strategy is evolving in community engagement.

[01:02:20] Book recommendation: The Courage to Be Disliked and its impact on Jeanine’s outlook.

[01:06:40] Reflections on her dream XIR role—building out XIR programs at future companies.

[01:07:58] Terrance shares his excitement about the episode, emphasizing Jeanine's impact in defining community as currency and the leadership value of vulnerability.

[01:08:37] Ilya and Terrance discuss how Jeanine’s advice on intentionality and authenticity offers a blueprint for building meaningful business relationships.

[01:09:12] Terrance highlights the importance of embracing vulnerability and pushing comfort zones for personal and professional growth.

[01:09:50] Ilya contemplates the difference between community and ecosystem, reflecting on how Jeanine’s precision in defining terms can influence EIR Live’s own community-building efforts.

[01:10:30] Both hosts express anticipation for the audience's reaction and the lasting value of Jeanine's insights.

Links:

• Jeanine Suah on LinkedIn: https://www.linkedin.com/in/jeaninesuah
• The Courage To Be Disliked: https://www.goodreads.com/book/show/43306206-the-courage-to-be-disliked
• Terrance Orr on LinkedIn: https://www.linkedin.com/in/terranceorr/
• Ilya Tabakh on LinkedIn: https://www.linkedin.com/in/ilyatabakh/
  
  

• (00:00) - Rethinking B2B Growth Clip
• (00:59) - Welcome to EIR Live
• (02:05) - Jeanine's Journey Begins
• (04:08) - Tech Meets Community
• (07:05) - Grassroots Impact
• (08:17) - From Doyenne to Think Global
• (09:00) - Pivoting Through COVID
• (10:18) - The Find Foundation
• (13:00) - The Brex XIR Experience
• (18:10) - Digital Brand Building
• (21:20) - Defining XIR
• (24:00) - Content as Connection
• (27:08) - Simplifying B2B
• (32:15) - Power of Vulnerability
• (38:25) - Embracing Challenges
• (40:40) - Community Building 101
• (44:05) - Success Stories
• (51:15) - About Community Show
• (55:35) - LinkedIn Evolution
• (02:20) - Courage to Be Different
• (06:40) - Dream XIR Role
• (07:58) - Impact & Currency
• (08:37) - Blueprint for Success
• (09:12) - Pushing Boundaries
• (09:50) - Community vs Ecosystem
• (10:30) - Final Reflections with your Hosts