It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Innehåll tillhandahållet av Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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Behind the Scenes of True Classic Tees' Ecommerce Success
MP3•Episod hem
Manage episode 408773534 series 2106234
Innehåll tillhandahållet av Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
The latest episode of Ecommerce On Tap is a deep dive into True Classic Tees' astonishing growth and the strategic plays that catapulted them to e-commerce stardom. From overcoming near-bankruptcy to an innovative retail strategy, hosts Nathan and Aaron unpack the decisions and risks that fueled True Classic Tees' success. In this unmissable episode, we cover: - The decision-making behind True Classic Tees' inventory and financial management, including their partnership with debt provider Wayflier - The impact of Ben Aloem's presidency on the company's international expansion and revenue growth - True Classic’s refined marketing mix comprising comedy, user-generated content, edutainment, and behind-the-scenes insights - The delicate balance of online and offline presence, as True Classic ventured into physical retail with profitability in focus - The company's philosophy on customer acquisition and retention, which relies heavily on the power of email and SMS marketing Key Takeaways for Ecommerce Enthusiasts: - 🏷️ Simplify Demand Forecasting: Compare goals vs. outcomes and break down forecasting into key components – traffic, conversion, and sales. - 📈 Adopt a Rigorous Structure: Appoint leaders who can implement a disciplined framework and drive substantial growth. True Classic’s revenue spike under Ben Aloem's leadership is a testament to this. - 🤝 Retail Strategy Matters: Physical presence isn't just legacy; it's an extension of ecommerce. True Classic Tees shows how focusing on customer experience and profitability can lead to success in retail. Tune in to uncover how True Classic Tees leveraged a unique blend of strategy, marketing, and customer experience to write their e-commerce success story. And stay tuned for more real-time industry insights and business strategies—only on Ecommerce On Tap.
…
continue reading
78 episoder
MP3•Episod hem
Manage episode 408773534 series 2106234
Innehåll tillhandahållet av Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
The latest episode of Ecommerce On Tap is a deep dive into True Classic Tees' astonishing growth and the strategic plays that catapulted them to e-commerce stardom. From overcoming near-bankruptcy to an innovative retail strategy, hosts Nathan and Aaron unpack the decisions and risks that fueled True Classic Tees' success. In this unmissable episode, we cover: - The decision-making behind True Classic Tees' inventory and financial management, including their partnership with debt provider Wayflier - The impact of Ben Aloem's presidency on the company's international expansion and revenue growth - True Classic’s refined marketing mix comprising comedy, user-generated content, edutainment, and behind-the-scenes insights - The delicate balance of online and offline presence, as True Classic ventured into physical retail with profitability in focus - The company's philosophy on customer acquisition and retention, which relies heavily on the power of email and SMS marketing Key Takeaways for Ecommerce Enthusiasts: - 🏷️ Simplify Demand Forecasting: Compare goals vs. outcomes and break down forecasting into key components – traffic, conversion, and sales. - 📈 Adopt a Rigorous Structure: Appoint leaders who can implement a disciplined framework and drive substantial growth. True Classic’s revenue spike under Ben Aloem's leadership is a testament to this. - 🤝 Retail Strategy Matters: Physical presence isn't just legacy; it's an extension of ecommerce. True Classic Tees shows how focusing on customer experience and profitability can lead to success in retail. Tune in to uncover how True Classic Tees leveraged a unique blend of strategy, marketing, and customer experience to write their e-commerce success story. And stay tuned for more real-time industry insights and business strategies—only on Ecommerce On Tap.
…
continue reading
78 episoder
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