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Fashion! CRM Marketing and Customer Retention with Ted Baker’s Nicky Lomax
Manage episode 416662464 series 79607
Nicky Lomax is a super star CRM leader–most recently spending 4 and a half months at global fashion retailer Ted Baker as Head of CRM to build and train the new team, fix the CRM tech stack and database, launch SMS, cut costs, and put in place a killer strategy for 2024.
Hit PLAY to hear:
- The importance of CRM in eCommerce
- How to start building your CRM strategy
- Going about doing a CRM audit
- Why negotiation is an crucial CRM skill
- The role of the team and leadership in CRM
Key timestamps to dive straight in:
[03:32] Nicky’s eCommerce journey.
[07:36] Cost per acquisition is going up; focus on retaining existing customers.
[09:05] Get into SMS and get your strategy right.
[14:03] Assess strategy, reporting, team, tech, and delivery.
[16:13] Optimising supplier relationships to maximize budget efficiency.
[19:20] Team collaboration and involvement in decision-making crucial.
[20:52] Nicky’s Top Tips!
Full episode notes here: https://ecmp.info/489
Contact SHOPLINE >>> https://ecmp.info/shopline
Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie
Be part of our episode 500 celebrations... https://ecmp.info/500
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
531 episoder
Manage episode 416662464 series 79607
Nicky Lomax is a super star CRM leader–most recently spending 4 and a half months at global fashion retailer Ted Baker as Head of CRM to build and train the new team, fix the CRM tech stack and database, launch SMS, cut costs, and put in place a killer strategy for 2024.
Hit PLAY to hear:
- The importance of CRM in eCommerce
- How to start building your CRM strategy
- Going about doing a CRM audit
- Why negotiation is an crucial CRM skill
- The role of the team and leadership in CRM
Key timestamps to dive straight in:
[03:32] Nicky’s eCommerce journey.
[07:36] Cost per acquisition is going up; focus on retaining existing customers.
[09:05] Get into SMS and get your strategy right.
[14:03] Assess strategy, reporting, team, tech, and delivery.
[16:13] Optimising supplier relationships to maximize budget efficiency.
[19:20] Team collaboration and involvement in decision-making crucial.
[20:52] Nicky’s Top Tips!
Full episode notes here: https://ecmp.info/489
Contact SHOPLINE >>> https://ecmp.info/shopline
Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie
Be part of our episode 500 celebrations... https://ecmp.info/500
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
531 episoder
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