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Copywriter Shifts to X Ads, Scales Brands

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Manage episode 414756114 series 1201619
Innehåll tillhandahållet av Practical Ecommerce. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Practical Ecommerce eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

No one can accuse ecommerce copywriter Chris Orzechowski of mimicking others. In an era of image-heavy emails, he prefers plain text. Amid the Facebook-Google advertising juggernaut, he likes X.
Orzechowski is an 11-year writer and marketer, first as a freelancer and then, in 2020, at Orzy, the agency he founded.
In this episode, he addresses his keys to successful product copy, frustration with Meta, and migration to X Ads.
For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6rAx
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
Listener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.
******
The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com

  continue reading

507 episoder

Artwork
iconDela
 
Manage episode 414756114 series 1201619
Innehåll tillhandahållet av Practical Ecommerce. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Practical Ecommerce eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

No one can accuse ecommerce copywriter Chris Orzechowski of mimicking others. In an era of image-heavy emails, he prefers plain text. Amid the Facebook-Google advertising juggernaut, he likes X.
Orzechowski is an 11-year writer and marketer, first as a freelancer and then, in 2020, at Orzy, the agency he founded.
In this episode, he addresses his keys to successful product copy, frustration with Meta, and migration to X Ads.
For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6rAx
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
Listener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.
******
The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com

  continue reading

507 episoder

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