What is Outdated in Shopify Marketing and What to Use Instead — Brandon Amoroso | Why Shopify Apps are Crucial, What Influences Tech Stack Choices, Why Fewer Apps Boost Performance, How Retention Strategies Work, Why Direct Mail is Back (#330)

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In this episode of the Ecommerce Coffee Break podcast, we explore the Shopify marketing ecosystem with Brandon Amoroso, founder and president of electriq marketing.
A Forbes 30 under 30 alum, Brandon shares insights on customer retention, e-commerce tech stacks, and the challenges of selling alcohol online.
We discuss streamlining Shopify apps, boosting customer lifetime value, and how Brandon's company is revolutionizing alcohol sales in e-commerce following its acquisition by drinks.com.
Topics discussed in this episode:

Why the Shopify marketing ecosystem has evolved towards consolidated platforms
How the selection process for Shopify apps has become more critical
What factors influence the choice of tech stack for different-sized businesses
How usage-based pricing models benefit both small and large merchants
Why reducing the number of apps can improve a store's performance
What key areas are examined in a Shopify store audit
How retention strategies are implemented across multiple channels
Why direct mail is making a comeback in e-commerce marketing
How drinks.com solves the complexities of selling alcohol online
What opportunities exist for non-alcohol merchants to add alcohol sales

Links & Resources
Website: https://drinks.com/electriq
LinkedIn: https://www.linkedin.com/in/brandonamoroso/
X/Twitter: https://x.com/AmorosoBrandon
Get access to more free resources by visiting the show notes at
https://t.ly/_yeGc

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