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The Most Important Tool to Deliver a Quality Ecommerce Experience: Search On Your Store — Arv Natarajan | Why Search Quality is Key for Ecommerce, How Product Data Affects Search, What Businesses Gain from Advanced Search (#339)

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Innehåll tillhandahållet av Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

In this podcast episode, we explore one of the most crucial tools for a successful eCommerce experience: your store’s search function.
Joining us is Arv Natarajan, Director of Product at GroupBy Inc. Arv shares his insights on improving search capabilities to enhance customer satisfaction and conversion rates.
We discuss data catalog quality, the role of AI in search engines, and how to optimize merchandising with analytics. Tune in to learn how to boost your online store's performance with smarter search tools!
Topics discussed in this episode:

  • Why improving search quality is crucial for ecommerce success
  • How product data quality impacts search performance
  • What advanced search capabilities like natural language processing can offer
  • Why analytics and understanding user search behavior is important
  • How to balance AI-powered search with human curation and merchandising
  • What types of ecommerce businesses benefit most from advanced search
  • How the search solution integrates with custom ecommerce themes
  • What the future of AI-powered ecommerce search and product discovery might look like

Links & Resources
Website: https://www.groupbyinc.com/integrations/shopify
Shopify App Store: https://apps.shopify.com/groupby-ai-search-discovery
LinkedIn: https://www.linkedin.com/in/arvnatarajan/
X/Twitter: https://x.com/groupbyinc
Get access to more free resources by visiting the show notes at
https://t.ly/GECxQ

Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/
Sign up for our free newsletter
Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!
Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

  continue reading

378 episoder

Artwork
iconDela
 
Manage episode 439040823 series 2921256
Innehåll tillhandahållet av Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

In this podcast episode, we explore one of the most crucial tools for a successful eCommerce experience: your store’s search function.
Joining us is Arv Natarajan, Director of Product at GroupBy Inc. Arv shares his insights on improving search capabilities to enhance customer satisfaction and conversion rates.
We discuss data catalog quality, the role of AI in search engines, and how to optimize merchandising with analytics. Tune in to learn how to boost your online store's performance with smarter search tools!
Topics discussed in this episode:

  • Why improving search quality is crucial for ecommerce success
  • How product data quality impacts search performance
  • What advanced search capabilities like natural language processing can offer
  • Why analytics and understanding user search behavior is important
  • How to balance AI-powered search with human curation and merchandising
  • What types of ecommerce businesses benefit most from advanced search
  • How the search solution integrates with custom ecommerce themes
  • What the future of AI-powered ecommerce search and product discovery might look like

Links & Resources
Website: https://www.groupbyinc.com/integrations/shopify
Shopify App Store: https://apps.shopify.com/groupby-ai-search-discovery
LinkedIn: https://www.linkedin.com/in/arvnatarajan/
X/Twitter: https://x.com/groupbyinc
Get access to more free resources by visiting the show notes at
https://t.ly/GECxQ

Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/
Sign up for our free newsletter
Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!
Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

  continue reading

378 episoder

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