The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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Innehåll tillhandahållet av Julie Spear. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Julie Spear eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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Amazon’s Sports Investments And Ambitions With Scott Ohsman And Ken Beemer - Episode 354
Manage episode 433988921 series 1754722
Innehåll tillhandahållet av Julie Spear. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Julie Spear eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear.
Today, we have two exceptional guests: Scott Ohsman, VP of Digital Commerce at Quickfire, and Ken Beemer, Director of Retail Client Growth at Acadia.
We’ll be diving into Amazon’s growing investments in live sports and media content, its impact on advertising, and what it means for brands and consumers alike.
Make sure you tune in to find out more!
KEY TAKEAWAYS
In this episode, Julie, Scott, and Ken discuss:
- Sports broadcasts, ads, and watching live games.
- Amazon Prime is a vortex for drawing consumers into its ecosystem.
- Investments in live sports aim to increase audience reach and draw manufacturers and brands to sell on Amazon.
- Amazon's massive first-party data offers unparalleled advertising and sponsorship opportunities.
- Live sports could boost Amazon Prime sign-ups and leverage content for retention.
- Amazon’s scale allows for significant brand advertising with trackable results.
- Amazon's investments, including Thursday Night Football and NBA rights.
- The role of partnerships with entities like Dude Perfect to target younger demographics.
- The need for a new mindset regarding Amazon advertising.
- Full-funnel marketing and evolving metrics over the next three years.
- Testing new opportunities on connected TV.
- Sports broadcasting’s evolution from major networks to tech players like Amazon.
- Legacy deals and the transformative role of tech giants.
148 episoder
Dela
Manage episode 433988921 series 1754722
Innehåll tillhandahållet av Julie Spear. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Julie Spear eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear.
Today, we have two exceptional guests: Scott Ohsman, VP of Digital Commerce at Quickfire, and Ken Beemer, Director of Retail Client Growth at Acadia.
We’ll be diving into Amazon’s growing investments in live sports and media content, its impact on advertising, and what it means for brands and consumers alike.
Make sure you tune in to find out more!
KEY TAKEAWAYS
In this episode, Julie, Scott, and Ken discuss:
- Sports broadcasts, ads, and watching live games.
- Amazon Prime is a vortex for drawing consumers into its ecosystem.
- Investments in live sports aim to increase audience reach and draw manufacturers and brands to sell on Amazon.
- Amazon's massive first-party data offers unparalleled advertising and sponsorship opportunities.
- Live sports could boost Amazon Prime sign-ups and leverage content for retention.
- Amazon’s scale allows for significant brand advertising with trackable results.
- Amazon's investments, including Thursday Night Football and NBA rights.
- The role of partnerships with entities like Dude Perfect to target younger demographics.
- The need for a new mindset regarding Amazon advertising.
- Full-funnel marketing and evolving metrics over the next three years.
- Testing new opportunities on connected TV.
- Sports broadcasting’s evolution from major networks to tech players like Amazon.
- Legacy deals and the transformative role of tech giants.
148 episoder
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Liknande Ecommerce Braintrust
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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