The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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Innehåll tillhandahållet av Julie Spear. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Julie Spear eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Liknande Ecommerce Braintrust
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Looking Forward to Prime Day [Part II] with João Couceiro da Costa - Episode 341
Manage episode 418204716 series 2937652
Innehåll tillhandahållet av Julie Spear. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Julie Spear eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
🎙️Interview with Acadia Project Manager, João Couceiro da Costa
Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear.
Today, we're diving into the intricacies of Prime Day 2024 with our expert guest, João Couceiro da Costa, an experienced account manager from Acadia's retail team.
In this episode, we're unpacking everything from the operational strategies to the creative reporting styles João employs. He’ll share his innovative approach to Prime Day preparations, including extending promotional periods and focusing on profitability over mere revenue gains.
Make sure you tune in to find out how to enhance your e-commerce momentum for one of the biggest online shopping events of the year!
KEY TAKEAWAYS
In this episode, Julie and João discuss:
Introduction to Prime Day Preparation
João's Reporting Style
Speculations on Prime Day Dates based on inventory deadlines and deal submissions.
Discussion on the historical scheduling of Prime Day.
Changes in Prime Day Strategy for 2024
Shift from focusing on top-line revenue to prioritizing profitability and sustainability.
Impact of Amazon's new fee changes on sellers’ profitability.
Emphasis on operational efficiency due to increased inventory-related fees.
Strategy to extend promotional periods to smooth out demand spikes.
Consumer Response to Expanded Promotional Periods
Consumer fatigue and their adaptation to frequent sales events.
Maintaining traditional Prime Day despite overall promotional dilution.
Strategic Focus for Prime Day 2024
Increased emphasis on subscription-based promotions and retention.
Shifting focus from one-time sales to subscription models during Prime Day.
Preparation for Prime Day
Utilization of tiered cataloging to manage promotions effectively.
Importance of updating product descriptions and brand narratives for Prime Day.
Impact of Promotional Strategies on Organic Ranking**
Boosting organic rankings and brand visibility.
Strategies to optimize listings and storefronts
Influence of Amazon on Retailers Worldwide During Prime Day
100 episoder
Dela
Manage episode 418204716 series 2937652
Innehåll tillhandahållet av Julie Spear. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Julie Spear eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
🎙️Interview with Acadia Project Manager, João Couceiro da Costa
Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear.
Today, we're diving into the intricacies of Prime Day 2024 with our expert guest, João Couceiro da Costa, an experienced account manager from Acadia's retail team.
In this episode, we're unpacking everything from the operational strategies to the creative reporting styles João employs. He’ll share his innovative approach to Prime Day preparations, including extending promotional periods and focusing on profitability over mere revenue gains.
Make sure you tune in to find out how to enhance your e-commerce momentum for one of the biggest online shopping events of the year!
KEY TAKEAWAYS
In this episode, Julie and João discuss:
Introduction to Prime Day Preparation
João's Reporting Style
Speculations on Prime Day Dates based on inventory deadlines and deal submissions.
Discussion on the historical scheduling of Prime Day.
Changes in Prime Day Strategy for 2024
Shift from focusing on top-line revenue to prioritizing profitability and sustainability.
Impact of Amazon's new fee changes on sellers’ profitability.
Emphasis on operational efficiency due to increased inventory-related fees.
Strategy to extend promotional periods to smooth out demand spikes.
Consumer Response to Expanded Promotional Periods
Consumer fatigue and their adaptation to frequent sales events.
Maintaining traditional Prime Day despite overall promotional dilution.
Strategic Focus for Prime Day 2024
Increased emphasis on subscription-based promotions and retention.
Shifting focus from one-time sales to subscription models during Prime Day.
Preparation for Prime Day
Utilization of tiered cataloging to manage promotions effectively.
Importance of updating product descriptions and brand narratives for Prime Day.
Impact of Promotional Strategies on Organic Ranking**
Boosting organic rankings and brand visibility.
Strategies to optimize listings and storefronts
Influence of Amazon on Retailers Worldwide During Prime Day
100 episoder
Alla avsnitt
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Liknande Ecommerce Braintrust
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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