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Innehåll tillhandahållet av CreatorIQ. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av CreatorIQ eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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Overheard at CreatorIQ Connect: Insights from Creator Economy Experts

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Manage episode 449837484 series 3507373
Innehåll tillhandahållet av CreatorIQ. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av CreatorIQ eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

On this special episode of Earned, we’re sharing Conor Begley’s onsite interviews with creator economy experts and speakers at CreatorIQ Connect 2024. To start, Conor and Danessa Myricks dive into how leveraging micro-communities and tailored messaging can drive authentic connections and build brand loyalty. Then, Kim Larson discusses the innovative ways platforms are using new tools to amplify engagement with emerging creators and enhance audience connections. Milani Cosmetics CMO Jeremy Lowenstein emphasizes the importance of aligning influencer voices with brand values to build genuine and impactful partnerships. AT&T Lead Product, Creator Intelligence Emanuel Macias shares how centralizing influencer strategies can maximize ROI, streamline creator partnerships, and enhance brand consistency. With BeatBox’s Apphia Castillo, the conversation shifts into why prioritizing creators' unique styles fosters authenticity and connecting with diverse audiences more effectively. Finally, the growing importance of valuing creator engagement and meaningful content over follower count is broken down by Lloyd D'Souza, SVP Global Head of Central Video at Condé Nast.

Connect with the Guests:

Connect with Conor Begley & CreatorIQ:

Follow us on social:

  continue reading

164 episoder

Artwork
iconDela
 
Manage episode 449837484 series 3507373
Innehåll tillhandahållet av CreatorIQ. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av CreatorIQ eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

On this special episode of Earned, we’re sharing Conor Begley’s onsite interviews with creator economy experts and speakers at CreatorIQ Connect 2024. To start, Conor and Danessa Myricks dive into how leveraging micro-communities and tailored messaging can drive authentic connections and build brand loyalty. Then, Kim Larson discusses the innovative ways platforms are using new tools to amplify engagement with emerging creators and enhance audience connections. Milani Cosmetics CMO Jeremy Lowenstein emphasizes the importance of aligning influencer voices with brand values to build genuine and impactful partnerships. AT&T Lead Product, Creator Intelligence Emanuel Macias shares how centralizing influencer strategies can maximize ROI, streamline creator partnerships, and enhance brand consistency. With BeatBox’s Apphia Castillo, the conversation shifts into why prioritizing creators' unique styles fosters authenticity and connecting with diverse audiences more effectively. Finally, the growing importance of valuing creator engagement and meaningful content over follower count is broken down by Lloyd D'Souza, SVP Global Head of Central Video at Condé Nast.

Connect with the Guests:

Connect with Conor Begley & CreatorIQ:

Follow us on social:

  continue reading

164 episoder

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