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154 - Ava Donaldson, Google

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Manage episode 456017156 series 3507373
Innehåll tillhandahållet av CreatorIQ. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av CreatorIQ eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

In Ep. 154 of Earned, CreatorIQ CMO Brit Starr sits down with Ava Donaldson, Senior Marketing Manager of Global Talent and Creators at Google. To start, we dive into Ava’s journey of integrating creativity and technology to elevate marketing, particularly focusing on leveraging creator marketing to showcase products like Google Pixel and Android. Ava shares how Google has shifted from traditional marketing tactics to a creator-led approach, emphasizing storytelling and community building on social media. This strategy not only builds trust and awareness, but also crafts emotional connections that influence non-linear consumer purchasing decisions. Ava discusses the global expansion of Google's creative programs, highlighting initiatives like the Super Bowl ad campaign featuring Realtone camera technology. Switching gears, Ava shares how her personal habits power her professional success, like her grounding morning routine and the influence of spirituality and astrology on her work. This episode offers a unique perspective on how Google is navigating the ever-evolving landscape of creator marketing, making it a must-listen for anyone keen on understanding the future of marketing.

In this episode, you’ll learn:

  1. How creator-led marketing approaches are redefining consumer engagement and trust
  2. Why integrating creativity with technology has elevated Google's marketing strategy
  3. How prioritizing personal values and self care can help balance professional demands

Connect with the Guest:

Connect with Brit Starr & CreatorIQ:

Follow us on social:

  continue reading

164 episoder

Artwork
iconDela
 
Manage episode 456017156 series 3507373
Innehåll tillhandahållet av CreatorIQ. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av CreatorIQ eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

In Ep. 154 of Earned, CreatorIQ CMO Brit Starr sits down with Ava Donaldson, Senior Marketing Manager of Global Talent and Creators at Google. To start, we dive into Ava’s journey of integrating creativity and technology to elevate marketing, particularly focusing on leveraging creator marketing to showcase products like Google Pixel and Android. Ava shares how Google has shifted from traditional marketing tactics to a creator-led approach, emphasizing storytelling and community building on social media. This strategy not only builds trust and awareness, but also crafts emotional connections that influence non-linear consumer purchasing decisions. Ava discusses the global expansion of Google's creative programs, highlighting initiatives like the Super Bowl ad campaign featuring Realtone camera technology. Switching gears, Ava shares how her personal habits power her professional success, like her grounding morning routine and the influence of spirituality and astrology on her work. This episode offers a unique perspective on how Google is navigating the ever-evolving landscape of creator marketing, making it a must-listen for anyone keen on understanding the future of marketing.

In this episode, you’ll learn:

  1. How creator-led marketing approaches are redefining consumer engagement and trust
  2. Why integrating creativity with technology has elevated Google's marketing strategy
  3. How prioritizing personal values and self care can help balance professional demands

Connect with the Guest:

Connect with Brit Starr & CreatorIQ:

Follow us on social:

  continue reading

164 episoder

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