Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Innehåll tillhandahållet av DTC Newsletter and Podcast and DTC Newsletter. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av DTC Newsletter and Podcast and DTC Newsletter eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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Ep 425: How to Fix Email Automation Overload and Improve Retention (plus Long Live the Cookie!) | AKNF
Manage episode 430849398 series 2899866
Innehåll tillhandahållet av DTC Newsletter and Podcast and DTC Newsletter. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av DTC Newsletter and Podcast and DTC Newsletter eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
“Automations become this kind of Frankenstein beast... a series of good ideas put together, but over time, it becomes a mess.” - Jordan discussing the common pitfalls of email automations.
Jordan Gordon, Pilothouse Retention Director
Welcome to the DTC Podcast! In this episode, we have Jordan Gordon, Director of Retention at Pilothouse, sharing his expertise on refining email marketing automations. We delve into the importance of auditing your email setup to avoid inefficiencies and improve customer retention.
Key Insights You Don’t Want to Miss:
Automations Overload: Learn how to identify and streamline overgrown email automations.
Lifecycle Focus: Understand the critical automations for each stage of the customer lifecycle.
Accurate Metrics: Discover the importance of accurate email metrics for improving deliverability and performance.
Why Listen?
Email Efficiency: Gain valuable tips on keeping your email automations lean and effective.
Retention Strategies: Explore proven strategies to enhance customer retention through better email practices.
Metric Mastery: Learn how to use tools like Klaviyo to analyze and improve your email campaigns.
Tune in to learn how to clean up your email automations and boost your marketing efficiency!
Timestamps:
0:00 - Introduction: Mastermind Events and Addiction to Hosting
2:00 - Overview of C-Suite Mastermind Event 2024
6:00 - Importance of Email Automations
8:00 - Differences Between Campaigns and Automations
12:00 - Streamlining and Simplifying Email Automations
18:00 - Avoiding Automation Overload and Maintaining Efficiency
22:00 - Preparing for Q4: Importance of Early Planning
25:00 - Monitoring Email Deliverability and Addressing Issues
28:00 - Closing Remarks: Upcoming Episodes and Lead Gen Campaign
Hashtags:
#DTC #EmailMarketing #MarketingAutomation #MastermindEvents #Ecommerce #Q4Prep #InfluencerMarketing #MarketingTips #EricDick #JordanGordon #PilotHouse #DigitalMarketing #MarketingStrategy #EmailDeliverability #EcommerceMarketing #BusinessGrowth
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
521 episoder
Dela
Manage episode 430849398 series 2899866
Innehåll tillhandahållet av DTC Newsletter and Podcast and DTC Newsletter. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av DTC Newsletter and Podcast and DTC Newsletter eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
“Automations become this kind of Frankenstein beast... a series of good ideas put together, but over time, it becomes a mess.” - Jordan discussing the common pitfalls of email automations.
Jordan Gordon, Pilothouse Retention Director
Welcome to the DTC Podcast! In this episode, we have Jordan Gordon, Director of Retention at Pilothouse, sharing his expertise on refining email marketing automations. We delve into the importance of auditing your email setup to avoid inefficiencies and improve customer retention.
Key Insights You Don’t Want to Miss:
Automations Overload: Learn how to identify and streamline overgrown email automations.
Lifecycle Focus: Understand the critical automations for each stage of the customer lifecycle.
Accurate Metrics: Discover the importance of accurate email metrics for improving deliverability and performance.
Why Listen?
Email Efficiency: Gain valuable tips on keeping your email automations lean and effective.
Retention Strategies: Explore proven strategies to enhance customer retention through better email practices.
Metric Mastery: Learn how to use tools like Klaviyo to analyze and improve your email campaigns.
Tune in to learn how to clean up your email automations and boost your marketing efficiency!
Timestamps:
0:00 - Introduction: Mastermind Events and Addiction to Hosting
2:00 - Overview of C-Suite Mastermind Event 2024
6:00 - Importance of Email Automations
8:00 - Differences Between Campaigns and Automations
12:00 - Streamlining and Simplifying Email Automations
18:00 - Avoiding Automation Overload and Maintaining Efficiency
22:00 - Preparing for Q4: Importance of Early Planning
25:00 - Monitoring Email Deliverability and Addressing Issues
28:00 - Closing Remarks: Upcoming Episodes and Lead Gen Campaign
Hashtags:
#DTC #EmailMarketing #MarketingAutomation #MastermindEvents #Ecommerce #Q4Prep #InfluencerMarketing #MarketingTips #EricDick #JordanGordon #PilotHouse #DigitalMarketing #MarketingStrategy #EmailDeliverability #EcommerceMarketing #BusinessGrowth
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
521 episoder
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Liknande DTC Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Montgomery & Co. is a weekly podcast where WNBA champion and part-owner of the Atlanta Dream Renee Montgomery is joined by her mother Bertela Montgomery, her sister Nicole Young and her wife Sirena Grace as they chart a unique path through the business world as four black and brown women keeping their family first at all times. Both insightful and compelling, this one-of-a-kind talk show combines interviews with some of the world’s top innovators & entrepreneurs with sports and culture conve ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
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