Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Innehåll tillhandahållet av DTC Newsletter and Podcast and DTC Newsletter. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av DTC Newsletter and Podcast and DTC Newsletter eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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Ep 419: Google Ads Brand Bidding Do's and Don'ts with Dougie from Pilothouse's Google Team | AKNF
Manage episode 427363931 series 2899866
Innehåll tillhandahållet av DTC Newsletter and Podcast and DTC Newsletter. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av DTC Newsletter and Podcast and DTC Newsletter eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we have Dougie from Pilothouse, our Google Team Lead, to dive into a topic that's crucial for optimizing your Google Ads strategy: branded search. We'll uncover the do's and don'ts of managing branded search campaigns to maximize incrementality and ROI.
Key Takeaways:
- Incrementality Analysis: Learn how to determine the true value of branded search traffic.
- Segmentation Strategies: Discover why and how to segment branded search from non-branded search campaigns.
- Competitor Insights: Understand when and how to bid on competitor brand terms effectively.
This episode is packed with tactical insights to refine your Google Ads strategy and make the most of your branded search spend. Don't miss Dougie's expert advice on Google Ads.
Timestamps:
00:00 - Introduction and Overview
02:00 - Importance of Separate Targets for Branded Shopping and Branded Search
04:30 - Understanding Incrementality in Branded Traffic
06:45 - Segmenting Branded Traffic and Optimizing CPC
09:00 - Handling Competitor Bidding on Branded Terms
11:30 - The Role of Ad Copy and Landing Pages in Branded Campaigns
14:00 - Balancing Brand Spend and Non-Brand Spend
18:30 - Case Studies and Real-World Examples
21:00 - The Impact of Competitor Bidding and Manual vs. Automated Bidding
23:30 - Closing Thoughts and Hockey Discussion
Hashtags:
#BrandBidding #DigitalMarketing #GoogleAds #BrandedSearch #Pilothouse #AllKillerNoFiller #DTCpodcast #MarketingTips #ROAS #Ecommerce #InfluencerMarketing #SEO #MarketingStrategy #HockeyTalk
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
521 episoder
Dela
Manage episode 427363931 series 2899866
Innehåll tillhandahållet av DTC Newsletter and Podcast and DTC Newsletter. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av DTC Newsletter and Podcast and DTC Newsletter eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we have Dougie from Pilothouse, our Google Team Lead, to dive into a topic that's crucial for optimizing your Google Ads strategy: branded search. We'll uncover the do's and don'ts of managing branded search campaigns to maximize incrementality and ROI.
Key Takeaways:
- Incrementality Analysis: Learn how to determine the true value of branded search traffic.
- Segmentation Strategies: Discover why and how to segment branded search from non-branded search campaigns.
- Competitor Insights: Understand when and how to bid on competitor brand terms effectively.
This episode is packed with tactical insights to refine your Google Ads strategy and make the most of your branded search spend. Don't miss Dougie's expert advice on Google Ads.
Timestamps:
00:00 - Introduction and Overview
02:00 - Importance of Separate Targets for Branded Shopping and Branded Search
04:30 - Understanding Incrementality in Branded Traffic
06:45 - Segmenting Branded Traffic and Optimizing CPC
09:00 - Handling Competitor Bidding on Branded Terms
11:30 - The Role of Ad Copy and Landing Pages in Branded Campaigns
14:00 - Balancing Brand Spend and Non-Brand Spend
18:30 - Case Studies and Real-World Examples
21:00 - The Impact of Competitor Bidding and Manual vs. Automated Bidding
23:30 - Closing Thoughts and Hockey Discussion
Hashtags:
#BrandBidding #DigitalMarketing #GoogleAds #BrandedSearch #Pilothouse #AllKillerNoFiller #DTCpodcast #MarketingTips #ROAS #Ecommerce #InfluencerMarketing #SEO #MarketingStrategy #HockeyTalk
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
521 episoder
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Liknande DTC Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Montgomery & Co. is a weekly podcast where WNBA champion and part-owner of the Atlanta Dream Renee Montgomery is joined by her mother Bertela Montgomery, her sister Nicole Young and her wife Sirena Grace as they chart a unique path through the business world as four black and brown women keeping their family first at all times. Both insightful and compelling, this one-of-a-kind talk show combines interviews with some of the world’s top innovators & entrepreneurs with sports and culture conve ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
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