Fix My Churn—Founder & CEO, Val Geisler DTC Growth Show podcast

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Fix My Churn—Founder & CEO, Val Geisler

4y ago 43:18

Dela

MP3•Episod hem

Innehåll tillhandahållet av #paid. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av #paid eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Val runs Fix My Churn, and they work with brands to... fix churn. And the main channel she uses for onboarding and customer communication is email. Lots of other great channels, but that's the main one.

Don't pit acquisition and retention. They're friends. Marketers need to learn to split their focus, and adjust it at different times throughout the year. And if you don't know how to approach your retention, ask yourself what you'd do if you could never acquire another customer again. I love that question.

I also appreciate the dinner party approach to building welcome and onboarding email sequences. Val calls it the dinner party strategy, and you can get her full guide for free.

If you don't follow Val on Twitter, you're missing out. Connect with her.

… continue reading

44 episoder

#Tech #Entrepreneur #Business #Marketing #Paid #B2C #Digital Native #Direct To Consumer #Dnvb #DTC #Startup #Vertical Brands

Artwork

Fix My Churn—Founder & CEO, Val Geisler

DTC Growth Show

21 subscribers

published 4y ago

Dela

MP3•Episod hem

Innehåll tillhandahållet av #paid. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av #paid eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Val runs Fix My Churn, and they work with brands to... fix churn. And the main channel she uses for onboarding and customer communication is email. Lots of other great channels, but that's the main one.

Don't pit acquisition and retention. They're friends. Marketers need to learn to split their focus, and adjust it at different times throughout the year. And if you don't know how to approach your retention, ask yourself what you'd do if you could never acquire another customer again. I love that question.

I also appreciate the dinner party approach to building welcome and onboarding email sequences. Val calls it the dinner party strategy, and you can get her full guide for free.

If you don't follow Val on Twitter, you're missing out. Connect with her.

… continue reading

44 episoder

#Tech #Entrepreneur #Business #Marketing #Paid #B2C #Digital Native #Direct To Consumer #Dnvb #DTC #Startup #Vertical Brands

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