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You're Killing ROI with Your Marketing Attribution
Manage episode 405967727 series 3556092
Innehåll tillhandahållet av Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
This is the best episode we’ve ever recorded.
Is it because we get into an in-depth spicy conversation (cough, argument, cough) about why everyone and their mother are measuring awareness and affinity marketing programs totally wrong? Is it because Margaret gets so heated that she drops f-bombs, and eventually Devin says something she RARELY ever says? Is it because we put CFOs completely on blast for ruining marketing metrics?
You decide!
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