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CRO & the Future of Marketing Strategy (with Ned MacPherson)
Manage episode 417363435 series 3556092
Innehåll tillhandahållet av Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Experimentation is the Queen of Marketing Strategy these days as Martech continues to evolve, GenAI content becomes the new keyword stuffing and Google follows their hearts on SERPs in what seems like a midlife crisis-induced mushroom trip. No one knows what’s going to happen, so the best marketing strategy today involves testing & play to determine the best tactical mix for your business. Ned MacPherson, Chief Growth Officer of Power Digital is here this week to share what trends he’s noticing in CRO right now and his thoughts on the future of marketing strategy.
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