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CMOs Are (Also) Anxious Right Now
Manage episode 414070319 series 3556092
Innehåll tillhandahållet av Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
It’s 5 pm, do you know how your CMO is doing? You probably do, because they are anxiously wading through the same muck wondering how they are going to deliver consistent results while the foundation of their industry and macro environment are in tumult.
The average day of a CMO right involves trying to strategically plan growth when even demand gen playbooks aren’t functioning like they used to, buyers are taking longer at every stage of the journey, budgets are both reduced and less consistent QoQ, and no one wtf is going to happen with interest rates, search, AI, the election, wars, etc will impact their companies, campaigns, day-to-day lives.
So yeah, CMOs are feeling it, too, and we talked to a few for this episode as a kind of group hug and reminder: You’re not alone!
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