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The Power of Deep Specialization with Corey Quinn
Manage episode 422206543 series 2977662
Innehåll tillhandahållet av Raul Hernandez Ochoa. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Raul Hernandez Ochoa eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
The Power of Deep Specialization with Corey Quinn
In this episode of the Do Good Work podcast, host Raul Hernandez interviews marketing expert Corey Quinn. Corey shares his journey from the highs and lows of the startup world to scaling a digital marketing agency from $20 million to $150 million. The discussion dives deep into the principles of deep specialization, why it matters, and how it can transform your business. Corey also touches on the importance of empathy in marketing, building genuine relationships, and the effectiveness of strategic gifting in outbound marketing. Tune in for valuable insights on scaling your business and mastering deep specialization.
00:00 Introduction to Corey Quinn
00:16 Corey's Journey: From Startups to Agency Success
01:28 The Importance of Specialization
02:31 Deep Specialization Frameworks
06:14 Empathy in Business
07:32 The Zone of Indifference
12:27 Gift-Based Marketing Strategies
23:15 Building Authority in a Vertical Market
24:43 Overcoming the Fear of Specialization
30:48 Conclusion and Resources
Connect with Corey:
https://www.coreyquinn.com/
https://anyonenoteveryone.com/
https://www.linkedin.com/in/coreyquinn/
Connect with Raul:
https://dogoodwork.io/apply
https://dogoodwork.io/free-growth-resources
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