Ep. 166 - PODCAST About PODCASTING? 📻 ===> GUEST: Mike Montague, Head of Franchise Strategy at SANDLER (His Podcast Has Over 3.5 Million DOWNLOADS!) + LEGOs!! Yup LEGOs!!

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode, host Jay Schwedelson interviews Mike Montague, the Head of Franchise Strategy at Sandler and host of the popular podcast, "How To Succeed."
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Best Moments:
(02:03) Mike shares his background story, including his passion for sales training, website design, and radio hosting
(05:02) Mike emphasizes the importance of having a regular creation process, whether it's a podcast, video, blog, or newsletter
(06:33) Jay asks about the difficulty of starting a podcast, and Mike suggests keeping it simple with affordable equipment and hosting
(09:49) Mike advises against overproducing or trying to appeal to everyone, and instead recommends being authentic and finding the right audience
(10:17) Jay and Mike discuss the importance of consistency in building a connection with the audience
(11:01) Mike shares the added benefits of podcasting, such as staying focused and engaged
(12:18) Jay asks about pitfalls to avoid when starting a podcast, and Mike advises against faking it, setting up an unsustainable schedule, or trying to please everyone
(15:10) The conversation shifts to Mike's passion for Lego and his certification as a Lego Serious Play instructor
(17:02) Mike explains how he teaches adults to play with Legos, fostering creativity, storytelling, and problem-solving skills
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Guest Bio:
Mike Montague is the Head of Franchise Strategy at Sandler, a leading sales training organization. He is also the host of the popular podcast "How To Succeed," which has over 650 episodes and 3.5 million downloads. Mike has a diverse background, including sales training, website design, radio hosting, and a passion for Lego and play-based learning.
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MASSIVE thank you to our Sponsor, Marigold!!
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