GĂ„ offline med appen Player FM !
Ep. 139 - 40% INCREASE in Engagement from ONE WORD! Subject Line Tips, Offer Tips, and đ« IT IS HOT OUT! | Jayâs Scoop
Manage episode 424717962 series 3503151
In this episode of the Do This, Not That podcast, host Jay Schwedelson discusses small changes in wording and phrasing that can have a big impact on email marketing performance. Listeners will learn specific words and phrases that are currently performing very well in both business-to-business and consumer email campaigns.
=================================================================
Best Moments:
(02:09) For business emails, naming content as a "blueprint" instead of a "guide" can increase downloads by 22-40%
(04:25) Adding the word "insider" to subject lines increases business email open rates by over 20%
(05:04) The phrase "step-by-step" is an up-and-coming high performer
(05:58) For consumer emails, starting subject lines with "just" (e.g. "Just Launched") increases opens by 30% due to the "fear of not first" phenomenon
(06:47) Leading with "only" also boosts consumer campaign metrics around 20%
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Donât take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.
220 episoder
Ep. 139 - 40% INCREASE in Engagement from ONE WORD! Subject Line Tips, Offer Tips, and đ« IT IS HOT OUT! | Jayâs Scoop
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Manage episode 424717962 series 3503151
In this episode of the Do This, Not That podcast, host Jay Schwedelson discusses small changes in wording and phrasing that can have a big impact on email marketing performance. Listeners will learn specific words and phrases that are currently performing very well in both business-to-business and consumer email campaigns.
=================================================================
Best Moments:
(02:09) For business emails, naming content as a "blueprint" instead of a "guide" can increase downloads by 22-40%
(04:25) Adding the word "insider" to subject lines increases business email open rates by over 20%
(05:04) The phrase "step-by-step" is an up-and-coming high performer
(05:58) For consumer emails, starting subject lines with "just" (e.g. "Just Launched") increases opens by 30% due to the "fear of not first" phenomenon
(06:47) Leading with "only" also boosts consumer campaign metrics around 20%
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Donât take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.
220 episoder
Alla avsnitt
×VĂ€lkommen till Player FM
Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den Àr den bÀsta podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.