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Ep 26. Strategic Marketing and Startup Success: Kyra Barker’s Guide to Thriving in Business and Life
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Today, we’re joined by Kyra Barker, Founder and Principal Consultant at K8R, LLC. Kyra specializes in Situational and PESTLE analysis, helping businesses develop effective marketing strategies that solve real problems. Tune in as Kyra shares her journey from marketing to venture capital, critical steps for startup success, and how her faith and AI have been game-changers for her entrepreneurial journey. She also discusses her journey as she conquered stage 3 cancer.
THIS EPISODE:
- [1:30] Kyra shares why she left marketing for venture capital
- [7:48] Kyra discusses critical steps for developing effective marketing strategies: making sure you are solving a problem and building your customer base, and she shares an example
- [14:45] Kyra addresses how a new startup can stand out
- [26:27] Kyra answers the question of when you hire professional help and how to assess their firm
- [20:17] Kyra shares resources that every entrepreneur should have
- [31:07] Kyra answers questions regarding surviving cancer and wellness, and she speaks about the value of her faith
- [34:47] Kyra says her smartphone and AI have been the game changers for her business, and she attributes all of her success to her faith and her God-given talent
- [37:52] Kyra hopes her entrepreneurial endeavors help people understand that you don’t have to sacrifice your well-being for the pursuit of success
TAKEAWAYS:
- Marketing is not just social media or email campaigns. Its core lies in building a solid brand, understanding customers' needs and solving those real problems.
- Before building a product, you should do Situational and PESTLE analysis.
- Helpful resources are ChapGPT, Notion, Google Drive, Google Form, Canva, Zapier, Eda Data, and Typeform.
LINKS:
BIO:
Kyra Barker is a dedicated business strategist, cancer survivor and advocate for achieving success without sacrificing well-being.
With over 15 years of experience in marketing and business, Kyra is a trusted advisor to corporate leaders and entrepreneurs seeking to build and grow flourishing companies. Her extensive experience spans enterprise and startup environments, making her adept at driving growth across various sectors. Her battle with and triumph over stage 3 rectal cancer fuels her mission to promote a holistic approach to success.
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