))
Using Content Creators on YouTube to Reach Voters with Lauren Benedict Spotter
Manage episode 436907707 series 2949198
Innehåll tillhandahållet av Karen Jagoda and Karen jagoda. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Karen Jagoda and Karen jagoda eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Lauren Benedict is Spotter's Chief Revenue Officer and a media ecosystem professional. She has been at the forefront of the consumer shift to streaming services and CTV and understands the value of content to attract a diverse audience. Spotter invests in content creators to help create a robust landscape of long-form videos on YouTube and provides sophisticated targeting tools for advertisers to reach desired affinity groups. This approach is particularly effective for reaching cord-cutters and low-information voters with a YouTube first-viewing behavior.
We talk about:
- The content creator economy
- How consumer media consumption habits are changing
- Value of targeting voters on YouTube
- Political advertising in a streaming media world
#Spotter #YouTube #PoliticalAds #Voters #ContentCreators #GOTV #Election2024 #VoterPersuasion #LowInformationVoters
100 episoder
Dela
