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How to Save 20% of Your Ad Spend, Without Lowering Sales... with Chase Barmore
Manage episode 407935912 series 3543566
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Chase Barmore is the co-host of the Sales Players podcast, and a Strategic Account Executive at Hyros, one of the top ad tracking and attribution platforms. He has a deep understanding of campaign tracking and optimization, and a wealth of experience from launching two companies, plus helping his company grow from 0 to 1 million in annual recurring revenue not once, but twice.
Jeffro discusses the significance of tracking digital marketing campaigns, accompanied by guest Chase Barmore, a strategic account executive at Hyros. Chase shares his wealth of experience and knowledge in campaign tracking and optimization, highlighting the common pitfalls, the importance of data insights, and the impact on decision-making for businesses.
Takeaways:
1. It's possible to track phone calls, not just clicks.
2. Utilize advanced tracking platforms such as Hyros.
3. Start small with ad spend and scale up.
Connect with Chase Barmore
Website: www.chasebarmore.com
LinkedIn: https://www.linkedin.com/in/chase-barmore/
Hyros: http://hyros.com/affiliate-grow.html?fpr=frobro
Connect with Jeffro
Website: https://www.frobro.com
Social Links: https://www.tiktok.com/@frobroweb
Timestamps:
00:00 Tracking results is crucial in advertising success.
06:05 First AE job led to successful audience targeting.
10:17 Tracking phone calls vital for digital marketing.
11:26 New possibilities in ad spending and tracking.
17:18 Agency and owner unaware of repeated targeting.
20:34 Accurate reporting is essential for performance.
22:46 Recommend CRM, seek niche-specific agency expertise.
Free Website Evaluation: FroBro.com/Dominate
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