EP # 177 - From Accidental Discovery to Thriving Business: A Client Success Story with Jennifer Illsley-Hall, owner of Deliberate Decisions

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

In this inspiring episode, Maggie Perotin interviews Jennifer Jennifer Illsley-Hall, founder of Deliberate Decisions, a professional organizing company.
Jennifer shares her remarkable journey from accidentally discovering her natural organizing talents to building a successful professional organizing business in British Columbia, Canada.
Tune in to this episode to learn how vulnerability, trust, and professional guidance can transform both clients' lives and business growth.

Key Highlights:
[00:01:00] - Jennifer's origin story: How an accidental closet organization led to a business
[00:04:00] - Why hiring a professional organizer makes sense
[00:05:00] - The importance of vulnerability in transformation
[00:07:00] - Powerful transformation story of one of Jennifer's clients
[00:13:00] - Jennifer's business transformation through coaching
[00:18:00] - Overcoming the fear of public speaking
[00:22:00] - The power of strategic partnerships
[00:25:00] - Future vision and business growth

Key Takeaways:
• Not everyone has natural organizing abilities - it's a unique skill set worth outsourcing
• Professional organizing often addresses deeper life transitions and emotional needs
• The importance of building trust and creating safe spaces for clients
• How business coaching can transform both personal confidence and business results
• The value of pushing through comfort zones for business growth

Notable Quote: "Vulnerability is absolutely key to a really awesome transformation." - Jennifer

About Jennifer Illsley-Hall and Deliberate Decisions:
Jennifer serves clients throughout the Lower Mainland and Greater Vancouver area, specializing in:
• Home organization
• Downsizing/Upsizing assistance
• Moving services
• Estate clearings
• Professional decluttering

Connect with Jennifer:
https://www.deliberatedecisions.ca/
IG - https://www.instagram.com/deliberatedecisions/
LinkedIN - https://www.linkedin.com/in/jennifer-illsley-hall-professional-organizer/

Ready to Transform Your Business Like Jennifer?
Book a free consultation with Maggie Perotin at https://stairwaytoleadership.com/ and discover how business coaching can help you achieve similar results. Jennifer doubled her revenue in just one year - you could be next!