Episode 370: Transforming Marketing with AI, with Paul Roetzer

Destination On The Left

Paul Roetzer is the Founder and CEO of Marketing AI Institute; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; host of The Marketing AI Show podcast; and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies. Previously, he was Founder and CEO of PR 20/20, a digital marketing agency that he sold in 2021.

On this episode of Destination on the Left, I talk with Paul Roetzer, the Founder and CEO of Marketing AI Institute. We dig into the fascinating world of artificial intelligence (AI) and its application in marketing and business. Paul shares insights on the evolution of AI, discusses the distinction between predictive and generative AI, and offers strategies for incorporating AI into marketing strategies.

What You Will Learn in this Episode:

• Why destinations should start incorporating AI into their marketing strategies
• What the difference is between predictive AI and generative AI
• Getting started with applying AI in marketing and business
• Why AI literacy is so important for marketers
• The resources and education available to help destination marketers master AI
• How Paul implements AI tools to automate and optimize his event planning tasks

How to Use AI in Marketing

Paul shares his invaluable insights into the evolution of AI and its application in marketing. We dig into how AI software helps marketers to automate tasks, learn from user actions, and make data-driven decisions. Paul also discusses how AI advancements open new doors for marketers to create compelling content, personalize customer experiences, and leverage AI-generated insights.

We spotlight ChatGPT’s capabilities in generating text, images, audio, video, and code, and Paul emphasizes the huge strides made in generative AI, which have opened new doors for marketers to create compelling content and personalize customer experiences.

AI Education and Resources for Marketers

A real highlight of the discussion was Paul’s emphasis on AI education and the resources available to marketers. He details the importance of continuous learning in using AI for marketers to stay safe in an ever-changing environment.

We also discuss the increasing accessibility of AI for marketers and the practical ways in which AI can be incorporated into marketing strategies. Paul provides helpful examples of using AI assistance in tasks such as content creation, data analysis, and lead scoring.

Resources:

• Website: https://www.marketingaiinstitute.com/
• LinkedIn Personal: https://www.linkedin.com/in/paulroetzer/
• LinkedIn Business: https://www.linkedin.com/company/mktgai/
• Facebook: https://www.facebook.com/marketingAIinstitute/
• Twitter: https://twitter.com/Mktgai

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