Artwork

Innehåll tillhandahållet av Destination Marketing Podcast and Relic Agency. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Destination Marketing Podcast and Relic Agency eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !

333: A Crash Course on Destination Rebrands with Explore Tualatin Valley

30:54
 
Dela
 

Manage episode 432835820 series 2815360
Innehåll tillhandahållet av Destination Marketing Podcast and Relic Agency. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Destination Marketing Podcast and Relic Agency eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

In this episode of the Destination Marketing Podcast, Adam chats with Dave Parulo, President and CEO, and Claire Fisher, Chief Marketing Officer of Explore Tualatin Valley. Recorded live at the Destinations International Annual Convention in Tampa, Florida, they highlight the importance of community engagement in destination rebrands and talk about their experience with their recent rebranding experience. They also discuss the importance of data in decision-making and why it can be challenging to prove the ROI of a branding project to stakeholders.

“We found that there was one name and one area, which is the Tualatin Valley which was used predominantly locally, and it was a leap of faith for us to look for a name that wasn't the exact destination name, but the one feature we could find to talk about.” -Dave Parulo

Explore Tualatin Valley

If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

Subscribe to our newsletter!

The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

  continue reading

346 episoder

Artwork
iconDela
 
Manage episode 432835820 series 2815360
Innehåll tillhandahållet av Destination Marketing Podcast and Relic Agency. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Destination Marketing Podcast and Relic Agency eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

In this episode of the Destination Marketing Podcast, Adam chats with Dave Parulo, President and CEO, and Claire Fisher, Chief Marketing Officer of Explore Tualatin Valley. Recorded live at the Destinations International Annual Convention in Tampa, Florida, they highlight the importance of community engagement in destination rebrands and talk about their experience with their recent rebranding experience. They also discuss the importance of data in decision-making and why it can be challenging to prove the ROI of a branding project to stakeholders.

“We found that there was one name and one area, which is the Tualatin Valley which was used predominantly locally, and it was a leap of faith for us to look for a name that wasn't the exact destination name, but the one feature we could find to talk about.” -Dave Parulo

Explore Tualatin Valley

If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

Subscribe to our newsletter!

The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

  continue reading

346 episoder

Semua episode

×
 
Loading …

Välkommen till Player FM

Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.

 

Snabbguide