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David Franzen-Rodriguez (Everyware) - the key traits of a strong marketing leader
Manage episode 360419179 series 2661012
Innehåll tillhandahållet av Destination CMO, Vincent Phamvan, and Caroline Pickens. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Destination CMO, Vincent Phamvan, and Caroline Pickens eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Our guest today is David Franzen-Rodriguez, vice president of marketing at Everyware. David is an award winning, Forbes published marketer and sales strategist. In his career, as both a business owner and CMO, he has led transformative change in both scaled businesses and start-ups that are at inflection points in their growth. Discussing his career on the Destination CMO podcast, David explains why he considers himself a brand marketer in the broader sense, because of his keen focus on changing established behaviors and ways of thinking. He also shares his expertise in leveraging data, analysis, storytelling and pattern recognition, working across multiple industries, from fintech, healthcare, consumer goods to logistics and finance. David also shares the most important qualities a CMO has to have to succeed, and the qualities he specifically looks for in a company before working with them.
Follow David on LinkedIn: https://www.linkedin.com/in/david-franzen-rodriguez/
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/
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