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Stop Chasing Revenue. Learn to ATTRACT it Instead.
Manage episode 418250641 series 3555968
Innehåll tillhandahållet av Eric Ressler. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Eric Ressler eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Is your social impact brand attracting enough revenue to power your mission and build a healthy, sustainable organization? Or do you feel like you’re constantly chasing donors and customers just to keep the lights on?
Chances are, the second scenario hits closer to home. If so, you’re not alone. Because the social impact sector has a revenue problem. And it’s not a small one.
We’re not just talking about donor retention, or shifting consumer behaviors, or downward trends in giving and support for social impact causes either. We’re talking about deeply rooted cultural beliefs and narratives that have shaped our entire sector. And that many of us have just learned to accept as inevitable.
In today’s episode, we cover:
- The cultural beliefs and narratives that have created unhealthy and unsustainable norms that are holding our sector back
- Why so many social impact organizations struggle to attract, grow, and retain revenue for their missions
- And how you can create the conditions for revenue generation that can lead to the growth you need to truly power your mission and build a sustainable, resilient organization
*** If you like the episode, it really helps a new podcast if you can help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on iTunes. We could not do this without you!
We love hearing feedback from our community, so please email us with your questions or comments — including topics you’d like us to cover in future episodes — at podcast@designbycosmic.com.
Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.
Resources:
- Nonprofits, Fundraising Success Depends on the Strength of Your Website
- The ROI of Brand Building
- Read the Manifesto
- Listen to the Manifesto
Listeners, now you can text us your comments or questions by clicking this link.
Kapitel
1. Stop Chasing Revenue. Learn to ATTRACT it Instead. (00:00:00)
2. Sustainable Revenue Generation for Social Impact (00:00:03)
3. Social Impact Organizations' Common Challenges (00:04:44)
4. Creating Sustainable Revenue for Social Impact (00:10:37)
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