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A Winning Demand Gen Approach for Early-Stage Startups w/Tanya Tran
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In this episode, we sit down with Tanya Tran, the Head of Marketing at the early-stage startup Partful, to explore how she built a demand generation powerhouse from the ground up.
Tanya shares insights from her first 90 days at Partful, including how she quickly established trust with the leadership team, the strategic marketing investments she made, and the highly effective paid advertising strategy she crafted.
These efforts have led to truly impressive results:
- 70% of Partful's quarterly ARR now comes from marketing-sourced deals
- 75% of the company's marketing-driven ARR is generated by the new ad strategy
This podcast is an absolute must-listen for any startup looking to establish an effective marketing approach or take their existing efforts to new heights. Tanya's real-world experiences and practical, proven advice provide a valuable roadmap for driving growth through cutting-edge demand generation tactics.
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