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Don’t Reinvent the Wheel: Building a Smart AI Marketing Roadmap
Manage episode 400753266 series 3527281
Innehåll tillhandahållet av Mary Dooe, Greg Stuart, and Rex Briggs. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Mary Dooe, Greg Stuart, and Rex Briggs eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
While many are enthusiastic about AI, few companies have a smart roadmap in place for its development and implementation. Instead, many people either start from scratch and try to build the capability internally from zero, or buy up other AI companies without much of a plan.
Jim Lecinski’s approach, outlined in his book "The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing," emphasizes the need for a structured and informed strategy. In this episode he elaborates on what that entails and how organizations can approach AI implementation in an informed way to ensure success for their business. Lecinski is an Associate Professor of Marketing at the Kellogg School of Management at Northwestern, he previously spent 12 years at Google.
For Further Reading:
https://www.amazon.com/Marketing-Canvas-Five-Stage-Implementing-Intelligence/dp/150361316X
Listen on your favorite podcast app: https://pod.link/1715735755
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