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AI Will Infinitely Improve Localization
Manage episode 387773063 series 3527281
Innehåll tillhandahållet av Mary Dooe, Greg Stuart, and Rex Briggs. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Mary Dooe, Greg Stuart, and Rex Briggs eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Artificial intelligence has been used in both marketing and in the travel and hotel industry for years, but gen AI is a game changer in a number of ways. In this episode, we speak with Michael Menis, Senior Vice President of Global Marketing at IHG Hotels & Resorts, about two trends he foresees will change the game in his industry: the ability to localize content at scale in a way never before seen, and the restructuring of the marketing function at global organizations in the travel industry and beyond.
For Further Reading:
https://time.com/6290940/ai-travel-industry/
Listen on your favorite podcast app: https://pod.link/1715735755
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