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Unveiling the Future of Shopper Insights with Amishi Takalkar of Nailbiter

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Manage episode 395911740 series 2112138
Innehåll tillhandahållet av Sima Vasa. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Sima Vasa eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
On this episode, host Sima Vasa talks with Amishi Takalkar, Co-Founder and CEO of NAILBITER, exploring the transformative role of video in capturing authentic shopper behaviors and insights. Key Takeaways: (01:30) Amishi journeyed from an aspiring VJ at MTV India to the CEO of NAILBITER. (02:17) Amishi’s career evolution, specifically her roles at Frito Lay and AOL, and how experiencing both client and supplier sides of the industry affected her. (06:03) The inception of NAILBITER, aimed at observing consumers’ decision-making processes in real-time. (08:14) Utilizing video as a primary tool for gathering unfiltered shopper insights. (10:06) NAILBITER’s unique approach in tagging and quantifying vast consumer data from videos. (14:00) Product placement and retail strategies significantly impact sales and consumer choices. (17:19) The shift in retailer dynamics and the increasing significance of shopper insights. (20:27) The evolving nature of consumer behavior in an omnichannel shopping environment. (24:31) The impact of COVID-19 on shopper behavior and the need for adaptable strategies. (26:19) The integration and challenges of AI in market research. Resources Mentioned: NAILBITER Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX
  continue reading

236 episoder

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iconDela
 
Manage episode 395911740 series 2112138
Innehåll tillhandahållet av Sima Vasa. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Sima Vasa eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
On this episode, host Sima Vasa talks with Amishi Takalkar, Co-Founder and CEO of NAILBITER, exploring the transformative role of video in capturing authentic shopper behaviors and insights. Key Takeaways: (01:30) Amishi journeyed from an aspiring VJ at MTV India to the CEO of NAILBITER. (02:17) Amishi’s career evolution, specifically her roles at Frito Lay and AOL, and how experiencing both client and supplier sides of the industry affected her. (06:03) The inception of NAILBITER, aimed at observing consumers’ decision-making processes in real-time. (08:14) Utilizing video as a primary tool for gathering unfiltered shopper insights. (10:06) NAILBITER’s unique approach in tagging and quantifying vast consumer data from videos. (14:00) Product placement and retail strategies significantly impact sales and consumer choices. (17:19) The shift in retailer dynamics and the increasing significance of shopper insights. (20:27) The evolving nature of consumer behavior in an omnichannel shopping environment. (24:31) The impact of COVID-19 on shopper behavior and the need for adaptable strategies. (26:19) The integration and challenges of AI in market research. Resources Mentioned: NAILBITER Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX
  continue reading

236 episoder

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