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Data Guru: Expand your Share of Pantry

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Innehåll tillhandahållet av Data Guru by Acxiom. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Data Guru by Acxiom eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Creating a data-driven, intelligent engagement strategy is done best by those who have data as their North Star. Industries like CPG and Restaurants know too well how data can enhance and transform the brand and consumer relationship. Joyce Turner joins the podcast to share her knowledge in this space – pointing out trends, a huge opportunity to merge people data with category spend data, and lastly, shifts in the ecosystem. Understanding retail behavior is going beyond the store, and people-based transaction data is the face of the future.

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

  continue reading

50 episoder

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Manage episode 325572591 series 3335229
Innehåll tillhandahållet av Data Guru by Acxiom. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Data Guru by Acxiom eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Creating a data-driven, intelligent engagement strategy is done best by those who have data as their North Star. Industries like CPG and Restaurants know too well how data can enhance and transform the brand and consumer relationship. Joyce Turner joins the podcast to share her knowledge in this space – pointing out trends, a huge opportunity to merge people data with category spend data, and lastly, shifts in the ecosystem. Understanding retail behavior is going beyond the store, and people-based transaction data is the face of the future.

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

  continue reading

50 episoder

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