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(TRAILER ONLY!) Stay in your lane Ep 25
Manage episode 412792606 series 3509706
Innehåll tillhandahållet av Cheryl Kees Clendenon and Liz Lapan, Cheryl Kees Clendenon, and Liz Lapan. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Cheryl Kees Clendenon and Liz Lapan, Cheryl Kees Clendenon, and Liz Lapan eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
How can you be team player without giving up your own rights?
Working with contractors can be a tricky relationship when they want you to stay in your lane--BUT it doesn't have to be. Creating a team approach with positioning in your marketing, the copy that you use, the verbiage that you talk about, and how you talk about it with other people, all of that is so important. We discuss how important positioning to the client about it being win-win-win and how to sell this to the client and they actually need both components of this is because we do different things and we focused on different things.
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