Sockology 101 w/ DeFeet

Cycling Fashion Week

DeFeet's Founder, President, and Chief Sockologist, Shane Cooper, joins us to talk about his company's long, innovative, and colorful history of making cycling socks. We also announce the winner of our Albion giveaway and rate listener Dan's unique aero bike.
3:07 - Albion Giveaway Winner Announcement
7:50 - Our Upcoming Out Of Office Notice
8:46 - Shane Cooper of DeFeet Introduction
11:10 - Where did the name come from?
11:56 - The wine he was drinking when he thought of it
13:01 - Are socks easy to make?
15:45 - Socks 101
18:32 - Shane’s sock heritage
21:27 - How DeFeet got into the Tour de France two years after starting
22:39 - What is the correct sock height?
25:16 - High socks are scientifically more aerodynamic (sadly)
27:16 - On working with pro cyclists
29:14 - DeFeet’s varied history with design
31:20 - Making product in North Carolina
35:06 - Brief diversion about watches
37:13 - Reaching their 30th anniversary after surviving a fire, flood, tornado, and more
39:38 - What’s next for DeFeet (and an exclusive announcement)
42:43 - Cycling Fashion Week custom sock contest?
44:45 - Rapid Fire
50:13 - Shane’s Canal & Camillien
53:21 - Into The Canal
59:51 - We Rate Your Bike For Free™: Dan's Stealth Carbon
Cycling Fashion Week is presented by Le Club.

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