Artwork

Innehåll tillhandahållet av Jonathan Ames. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jonathan Ames eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !

Mastering E-commerce: From Product Pages to Customer Experience with Rick Wingender

43:48
 
Dela
 

Arkiverad serie ("Inaktivt flöde" status)

When? This feed was archived on March 03, 2025 08:08 (2d ago). Last successful fetch was on November 30, 2024 12:17 (3M ago)

Why? Inaktivt flöde status. Våra servar kunde inte hämta ett giltigt podcast-flöde under en längre period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 440420452 series 3501837
Innehåll tillhandahållet av Jonathan Ames. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jonathan Ames eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Rick Wingender, a fractional CMO and CDO at Small Biz Coach, for an in-depth discussion on e-commerce best practices and strategies.

Join them as they:

  • Explore Rick's journey from launching Circuit City's e-commerce site in 1999 to his current role as an e-commerce consultant
  • Discuss critical advice for operating an e-commerce website from a content perspective
  • Examine common mistakes on product detail pages and how to avoid them
  • Consider strategies for generating content at scale for hundreds or thousands of products
  • Delve into the importance of visual presentation, including product images and user-generated content
  • Analyze the role of social proof and trust signals in e-commerce success
  • Reflect on lessons learned throughout Rick's 25-year career in e-commerce

Rick Wingender is a fractional CMO and CDO at Small Biz Coach, with over 25 years of experience in e-commerce. Starting his career at Circuit City in 1995, Rick has been at the forefront of digital retail evolution, from launching one of the first major e-commerce sites to consulting for businesses of all sizes. His expertise spans across content creation, product presentation, and strategic e-commerce growth.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.

Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:

If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest
Follow us on our social media pages:
Facebook | Instagram | Twitter | LinkedIn
  continue reading

58 episoder

Artwork
iconDela
 

Arkiverad serie ("Inaktivt flöde" status)

When? This feed was archived on March 03, 2025 08:08 (2d ago). Last successful fetch was on November 30, 2024 12:17 (3M ago)

Why? Inaktivt flöde status. Våra servar kunde inte hämta ett giltigt podcast-flöde under en längre period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 440420452 series 3501837
Innehåll tillhandahållet av Jonathan Ames. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jonathan Ames eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Rick Wingender, a fractional CMO and CDO at Small Biz Coach, for an in-depth discussion on e-commerce best practices and strategies.

Join them as they:

  • Explore Rick's journey from launching Circuit City's e-commerce site in 1999 to his current role as an e-commerce consultant
  • Discuss critical advice for operating an e-commerce website from a content perspective
  • Examine common mistakes on product detail pages and how to avoid them
  • Consider strategies for generating content at scale for hundreds or thousands of products
  • Delve into the importance of visual presentation, including product images and user-generated content
  • Analyze the role of social proof and trust signals in e-commerce success
  • Reflect on lessons learned throughout Rick's 25-year career in e-commerce

Rick Wingender is a fractional CMO and CDO at Small Biz Coach, with over 25 years of experience in e-commerce. Starting his career at Circuit City in 1995, Rick has been at the forefront of digital retail evolution, from launching one of the first major e-commerce sites to consulting for businesses of all sizes. His expertise spans across content creation, product presentation, and strategic e-commerce growth.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.

Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:

If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest
Follow us on our social media pages:
Facebook | Instagram | Twitter | LinkedIn
  continue reading

58 episoder

כל הפרקים

×
 
Loading …

Välkommen till Player FM

Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.

 

Snabbguide

Lyssna på det här programmet medan du utforskar
Spela