Gå offline med appen Player FM !
Ep. 223: Mark Slatin | The Trust Equation: How to Build Intimate Customer Relationships
Manage episode 380942021 series 2983846
Host Rob Markey welcomes Mark Slatin, CEO of EmpoweredCX, to dissect the intricate dynamics of trust within customer experiences. Drawing insights from real-world examples, they explore the role of product and service quality in establishing trust, the impact of reliability and consistency in decision making, and the potential pitfalls of self-orientation. Delving deeper into the Trust Equation and explaining its different facets, Mark underscores the necessity of understanding the customer’s journey and perspective. They address the challenges of reliability, targeted marketing implications, customer vs. company centricity, the art of meaningful recommendations, and more. And they explore how to balance customer needs with shareholder expectations. Mark also provides an analytical perspective on the integral components of trust in a business landscape.
In this show, Rob and Mark discuss the Trust Equation, which you can learn more about here:
https://trustedadvisor.com/why-trust-matters/understanding-trust/understanding-the-trust-equation
https://modelthinkers.com/mental-model/trust-equation
Guest: Mark Slatin, CEO of EmpoweredCX
234 episoder
Manage episode 380942021 series 2983846
Host Rob Markey welcomes Mark Slatin, CEO of EmpoweredCX, to dissect the intricate dynamics of trust within customer experiences. Drawing insights from real-world examples, they explore the role of product and service quality in establishing trust, the impact of reliability and consistency in decision making, and the potential pitfalls of self-orientation. Delving deeper into the Trust Equation and explaining its different facets, Mark underscores the necessity of understanding the customer’s journey and perspective. They address the challenges of reliability, targeted marketing implications, customer vs. company centricity, the art of meaningful recommendations, and more. And they explore how to balance customer needs with shareholder expectations. Mark also provides an analytical perspective on the integral components of trust in a business landscape.
In this show, Rob and Mark discuss the Trust Equation, which you can learn more about here:
https://trustedadvisor.com/why-trust-matters/understanding-trust/understanding-the-trust-equation
https://modelthinkers.com/mental-model/trust-equation
Guest: Mark Slatin, CEO of EmpoweredCX
234 episoder
Alla avsnitt
×Välkommen till Player FM
Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.