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#6 Mark Ralea – Managing Director Stylebop
MP3•Episod hem
Manage episode 215580956 series 1937216
Innehåll tillhandahållet av CrossEngage. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av CrossEngage eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
There are probably only a few marketing experts who start in the gaming sector, then sell beauty products and end up in the luxury fashion business. We had the chance to meet one of them: Mark Ralea. While he first worked on building up and destroying gaming communities, he then moved to the beauty box supplier Glossybox. There, as CMO, he was responsible for an entirely different target group, but in the end the same task definition. Whether it is about gamers or regarding a subscription model for beauty products, the special relationship to the community plays a decisive role. After his promotion to managing director and ultimately the sale of Glossybox, he now runs the traditional family business Stylebop, the largest online shop for designer fashion in Germany. www.crossengage.io/podcast-6-mark-ralea/
…
continue reading
12 episoder
MP3•Episod hem
Manage episode 215580956 series 1937216
Innehåll tillhandahållet av CrossEngage. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av CrossEngage eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
There are probably only a few marketing experts who start in the gaming sector, then sell beauty products and end up in the luxury fashion business. We had the chance to meet one of them: Mark Ralea. While he first worked on building up and destroying gaming communities, he then moved to the beauty box supplier Glossybox. There, as CMO, he was responsible for an entirely different target group, but in the end the same task definition. Whether it is about gamers or regarding a subscription model for beauty products, the special relationship to the community plays a decisive role. After his promotion to managing director and ultimately the sale of Glossybox, he now runs the traditional family business Stylebop, the largest online shop for designer fashion in Germany. www.crossengage.io/podcast-6-mark-ralea/
…
continue reading
12 episoder
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